Creating Free Guides For Your Readers

People looking for tips on buying the right kind of insurance for their particular needs are always looking for credible guides to help them choose. You are an expert in insurance. You can blog about the subject with authority and can also package that knowledge as a free guide for your readers to download.

Instead of calling it the Ultimate Guide though, you might want to give it another name that conveys the same idea – a must-have guide for those needing health, final expense insurance, Medicare information all in one place. Perhaps try the “Complete Guide” or the “Essential Guide” to buying insurance. If you have a sense of humor you might also want to zip the title up a bit and name it the Very Last Guide You Will Ever Want or Need to buying Medicare supplements etc.

Each portion or section of your “Guide” can be the subject of multiple blogs posts. Talk about good exposure and marketing. It is worth a try.

Still Do Not Know What to Blog About?

For a company, such as an insurance agency the question is easy enough to answer. You need to understand: 1) what you are selling, 2) to whom you want to sell, and 3) what blog topics are relevant to both.

One way to do this with insurance statistics and information is to use a listicle – blogging with a purpose. Many bloggers and insurance agency marketers are not so much in love with listicles. However, they’re among the most popular articles online, provided they are well done, and clear and clever in how the information being conveyed is laid out. Sure, they have their pros and cons. All forms of content marketing do have pros and cons.

A listicle is shareable, visual, brief, fun and trendy. Just make sure it is done professionally and contains key information you want to share with your clients. Cater to your niche audience, and to their curiosities about insurance, what it does cover, what it does not cover, why it is important, and give them helpful answers. Common sense answers using real life experiences from your insurance customers help you to create a popular blog.

The more popular your blog is, the more business you get a chance to convert. Win-win!

Stuck For Blogging Ideas?

Have you felt like you run out of ideas for blogs? Not to worry, here are some ideas: What are the most often asked questions in your line of work? Do you get tons of questions about Medicare, Medicare supplements, group insurance, family insurance, or health insurance? What do you get asked over and over again? Here are the topics of blog posts, or likely more than one blog post.

While you may have a great FAQ page, the fact is not everyone takes the time to read it. It is easier to just ask questions and gets answers from the agent. Thus you could even take a FAQ and turn it into a longer item to blog about. There is no such thing as too much information when it comes to knowing what you are buying when you purchase insurance.

Technology is ingrained in our day-to-day lives, so the benefits of blogging on your website or as a standalone blog become impossible to ignore. It is a good platform to educate people about the value of insurance in their lives.

Make Sure Your Blogs are Well Constructed

Blogging is not simple, you have to make sure that each blog post you write is properly written, supported, researched and informative. There is nothing worse than not doing proper research before posting a blog. Always do your research and cross reference to make sure you have your facts right. You do not ever want to get caught plagiarizing or not crediting your sources. If you do, you will lose credibility and readership.

While you may write a fantastic piece on final expense insurance, you also need to make sure your groundwork is solid and you can explain to anyone asking questions what they need to know. In other words, stick to plain English when you write a good blog about insurance products. Avoid insurance jargon because most readers do not understand it and it frustrates them. If you want to keep your readers and inform them, make your blog easy to read, entertaining, and filled with good information. Always include a link for readers to get in touch with you if they have any questions.

Blogging is about providing good information in an easy to read and understand format. No one wants to read the legalese in insurance policies. Cut to the chase. Explain what things mean clearly and simply. You’ll stand out above the crowd.

Do You Have An Insurance Blog?

Sure, blogging takes time, but it also happens to be free and a good venue to inform existing and potential customers about your products and let them get to know you. Find it difficult to write? Hire it out. Blogs are one of the fastest and best ways to reach a large number of people via your website and other social media platforms.

In fact, here are some good reasons to blog your passion for selling insurance:

  • Expressing your passion to others shows existing and potential customers who you are and offers a good opportunity to connect online by answering questions or sharing links and information
  • Making a difference in the world begins with blogging about what you know and care about. It builds awareness.
  • Sharing knowledge is another reason why blogging is good. It teaches others about what you do and builds trust with those reading your posts.
  • Writing about your business and how important insurance is refines your focus and writing skills.
  • Building a professional network. Clients are not the only people who read your blog. So does the competition. Professional networks offer many benefits such as seminars, workshops and useful tools of the trade.
  • The more you blog the more of an online presence you get. The more people see and read your posts, the more they remember you and your product.
  • Blogging about insurance can showcase your expertise and knowledge. You become a thought leader and an authoritative source for insurance information.
  • Start blogging today. It is one of the best things you can do to showcase your insurance agency and products.


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