Selling group health insurance can be highly profitable but there does need to be a method to how you approach this kind of sale.
The first thing you need to do is focus on your target market. This is not the time to be scattered when devising a sales strategy for selling group health insurance. Every single individual you meet needs medical insurance, but you want to sell group health, so that means your market is employers/businesses. Whether the business you have in mind to approach is small, right on up to larger, most employers are always searching for a good deal on group medical insurance. They want to protect their bottom line in the process.
Knowing what drives an employer looking for group health insurance is the inside “coup.” It means you are better able to serve that market because you understand the mindset of companies and offer a good quality product that suits their needs. Of course you need to know your products intimately and be able to answer any questions asked. But you already know that, right?
Work the potential client from their point-of-view and be prepared to make more sales.