While you do not want to price yourself out of the market or severely limit your business growth, pricing policies is a significant factor you have room to play with when marketing your insurance firm. If the insurance your firm sells is too expensive then people will not want to purchase it. If the pricing is too cheap then, your business suffers. This may seem like a no win situation, but it does not have to be.
Spend some time pricing out what you offer and what you plan to offer. Combined packages tend to attract perspective customers. Also, consider what are the rates that other insurance agents charge and what can you do to adjust your prices. Furthermore, ask yourself how you can provide customers with excellent service that keeps them loyal to your brand. This may require you to evaluate the combined packages your agency offers. Remember that the competition will be using the same or similar tactics. This means that winning a customer will depend on the right price and the most attractive features. Here of course you would want to provide one more expensive feature and one less expensive, but popular feature.
Sure, it takes a bit of time to calculate out the pros and cons, sales and price wise, but at the end of the day, you have guidelines laid out for an effective marketing campaign.