Customer service is the key to success of any agency

Do not overlook the outstanding value of customer service that goes above and beyond the call of the job. There are agents who sell policies and then never stay in touch with clients to ensure they keep returning each year. Then there are agents who deal with claims like they are a personal affront to them. Also, there are agents and brokers who do not have much patience with an undecided potential buyer. Do not be one of those types of agents; otherwise you stand to lose business.

In the fast paced world we live in today, the human touch, the one-on-one conversations and the diligent customer service is missing. Agents risk relying too much on technology for obtaining and interacting with potential and current customers. Gone is the personal element. This is where you aim to shine. Personal, one-on-one service with attention to detail with a drive and desire to go above and beyond what is necessary matters for many potential leads.

Never underestimate the power of human thoughtfulness and kindness. That applies to selling insurance as well. Understand your buying pool, know what is important to your customers, learn how to reach them effectively, find out their concerns and needs when it comes to insurance. That is going above and beyond and develops a bond that can last many years. It is all about the people you help find the policy that suits their wants and needs.

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