Sure, agents make a big deal about exclusive group insurance leads. They have a good reason to though, and that is exclusive group insurance leads are unique to just the one person who ordered them. They are in real-time, pre-qualified and are serious buyers, ready to make a purchase. What more could you ask for?
If you are just starting out, and money is tight, give the regular shared leads a try, but you will soon see that you would save money by buying quality leads, because they actually garner sales. Those leads will pay off much quicker than a shared lead that up to seven other agents have worked on. That is the epitome of frustration; calling someone who hangs up on you when they hear you are yet another insurance agent, trying to sell them a policy. Go exclusive. It’s the only way to go.