Starting a career as an insurance agent, or in any new industry for that matter can be challenging. While there are always unforeseen bumps in the road, the proper training helps to set people up for success. The transition from a freshly new agent to an experienced vet is a journey requiring hard work, dedication,…
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Effective Ways for Agents to Use X (Twitter)
The most effective insurance agents generally use a wide variety of methods for marketing and lead generation. Casting a wide net and then optimizing accordingly based on success is far better than relying on one or two tactics. One of these tactics that every agent should use is social media. In today’s day, almost everyone…
Increase Client Satisfaction with Cost Savings
In the world of insurance, customer service is the name of the game. You can be the most educated agent in the world, but if you don’t know how to communicate effectively it will be hard to have much success. Keeping your clients happy increases the chances of them renewing their policy with you. It…
Gaining an Edge with Health Insurance Leads
Selling health insurance can be extremely lucrative, but it’s also extremely competitive. To be successful in the insurance industry one must be both able to generate, and convert high-quality leads, into satisfied clients. Simply put, even if you’re the best salesperson in the world. If you lack a sufficient amount of leads, you’re going to…
Selling Medicare Advantage: All You Need to Know
Being an insurance agent who specializes in selling Medicare Advantage, also known as Part C, can be both lucrative and fulfilling, allowing you to help seniors protect their mind and body. With that being said, Medicare Advantage isn’t the most straightforward coverage. And can confuse even the most experienced health insurance agents. Whether you already…
Investing in Your Future as an Insurance Agent
The insurance industry is both highly competitive, and constantly evolving. In order to be successful in such a fast-growing industry, you must perform to the best of your ability. The best way to thrive in the sector, is investing in your education. You can do this by constantly growing your skill set and knowledge. Decades…
Helping Clients Pick the Right Life Insurance Beneficiary
As the professional landscape for life insurance agents becomes more competitive year after year, you may be asking yourself — “How do I go above and beyond to help my clients?”. When asking this question, it’s crucial to take into account the main goal of a life insurance policy. The whole reason that individuals decide…
Examining the Insurance Needs of Seniors
As an insurance agent, you understand that every product and target market has its own set of challenges. It’s no different when it comes to selling Medicare to seniors. Seniors have different insurance needs and personal values than other consumer groups. In order to be effective at selling this product, you must be well-versed in…
The Art of Lead Nurturing
Attracting and obtaining interested consumers is only the first half of being a successful insurance agent. The other half is mastering the craft nurturing those leads so they eventually turn into loyal clients. To the common folk, lead nurturing is simply another word for following-up, but this is not entirely true. In reality, it’s a…
Maximizing ROI: Why Shared Health Insurance Leads Are a Smart Investment
Since the health insurance market is so competitive, as an agent you’re probably always looking for new ways to get more clients. You also likely want to pay an affordable price so you can reap a sustainable return on your investments. One strategy that has proven to be useful and effective year over year is…
An Agent’s Guide to Commercial Insurance
Being an insurance agent is an interesting profession because there are so many avenues of opportunity to explore. When most people think about insurance, their mind goes to either health, auto or even life insurance. A less thought about sector continuing to thrive is commercial coverage. Unlike many of the other insurance products though, commercial…
Keys to Creating a Content Calendar
Stay connected and relevant with your clients is essential for insurance agents to ensure success. It’s also vitally important for agents to entice new consumers in need. Simply put, a well-thought out marketing strategy helps on both of these fronts. Creating effective content comes down to diversification, creativity, and consistency. Most marketing experts agree that…
Conquering Health Insurance Jargon
Navigating health insurance policies is no easy task for both insurance agents and their clients. the confusing jargon associated with health insurance makes things overwhelming. When it comes down to closing sales, the last thing you want is for a client to be discouraged from singing a policy because they can’t comprehend all that it…
The Insurance Agent’s Guide to ChatGPT
If you work in the world of insurance, you’ve likely seen the use of artificial intelligence (AI) skyrocket over the past two years. AI ultimately helps professionals of all types automate a variety of processes to make tasks more efficient, quick and accurate. Of all of the AI developments, probably the most widely-used is ChatGPT.…
Cross-Selling Made Easy
As an insurance agent, it’s your job to always be on the hunt for new ways to build your reputation, grow your base of clients, and increase your return on investment. After all, selling insurance is competitive, plain and simple. And all the improvements you strive to make are, in the end, about making more…
5 Ways to Make the Most of Your Calls
Though a lot of communication these days is focused on social media platforms, messaging, and email, for insurance agents. Phone calls are still one of the most effective ways to reach customers. While emails, for example, are just text on a screen that your customers can easily ignore. Phone calls allow you to be personal…
Make Your Referral Rewards Program Work for You!
When consumers are looking to make a purchase, where do they turn for help making their decision? Some head to the internet, but a huge amount look to their family and friends for information about a business or product. In fact, 9 out of 10 customers trust a recommendation that they receive from someone they…
How to Schedule Your Lead Nurturing
Nurturing your leads is very important if you want to convert them into customers. But nurturing leads takes time! So what’s the best way to nurture them, and stay on top of where they are in the conversion process? You need to create a schedule to turn the warm leads you receive from Benepath into…