Helping Clients Pick the Right Life Insurance Beneficiary text overlaying image of a family

Helping Clients Pick the Right Life Insurance Beneficiary

As the professional landscape for life insurance agents becomes more competitive year after year, you may be asking yourself — “How do I go above and beyond to help my clients?”. When asking this question, it’s crucial to take into account the main goal of a life insurance policy. The whole reason that individuals decide…

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Examining the Insurance Needs of Seniors text overlaying image of seniors

Examining the Insurance Needs of Seniors

As an insurance agent, you understand that every product and target market has its own set of challenges. It’s no different when it comes to selling Medicare to seniors. Seniors have different insurance needs and personal values than other consumer groups. In order to be effective at selling this product, you must be well-versed in…

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The Art of Lead Nurturing text overlaying image

The Art of Lead Nurturing 

Attracting and obtaining interested consumers is only the first half of being a successful insurance agent. The other half is mastering the craft nurturing those leads so they eventually turn into loyal clients. To the common folk, lead nurturing is simply another word for following-up, but this is not entirely true. In reality, it’s a…

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Maximizing ROI: Why Shared Health Insurance Leads Are a Smart Investment text overlaying image

Maximizing ROI: Why Shared Health Insurance Leads Are a Smart Investment

Since the health insurance market is so competitive, as an agent you’re probably always looking for new ways to get more clients. You also likely want to pay an affordable price so you can reap a sustainable return on your investments. One strategy that has proven to be useful and effective year over year is…

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An Agent's Guide to Commercial Insurance text overlaying image of a insurance agent

An Agent’s Guide to Commercial Insurance

Being an insurance agent is an interesting profession because there are so many avenues of opportunity to explore. When most people think about insurance, their mind goes to either health, auto or even life insurance. A less thought about sector continuing to thrive is commercial coverage. Unlike many of the other insurance products though, commercial…

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Keys to Creating a Content Calendar text overlaying image of someone looking at a calendar on a computer

Keys to Creating a Content Calendar

Stay connected and relevant with your clients is essential for insurance agents to ensure success. It’s also vitally important for agents to entice new consumers in need. Simply put, a well-thought out marketing strategy helps on both of these fronts. Creating effective content comes down to diversification, creativity, and consistency. Most marketing experts agree that…

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Conquering Health Insurance Jargon text overlaying image of wooden blocks spelling out jargon

Conquering Health Insurance Jargon

Navigating health insurance policies is no easy task for both insurance agents and their clients. the confusing jargon associated with health insurance makes things overwhelming. When it comes down to closing sales, the last thing you want is for a client to be discouraged from singing a policy because they can’t comprehend all that it…

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The Insurance Agent’s Guide to ChatGPT text overlaying an image of a motherboard

The Insurance Agent’s Guide to ChatGPT

If you work in the world of insurance, you’ve likely seen the use of artificial intelligence (AI) skyrocket over the past two years. AI ultimately helps professionals of all types automate a variety of processes to make tasks more efficient, quick and accurate. Of all of the AI developments, probably the most widely-used is ChatGPT.…

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Cross-Selling Made Easy

As an insurance agent, it’s your job to always be on the hunt for new ways to build your reputation, grow your base of clients, and increase your return on investment. After all, selling insurance is competitive, plain and simple. And all the improvements you strive to make are, in the end, about making more…

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5 ways to make the most of your calls text overlaying image of a business man on the phone

5 Ways to Make the Most of Your Calls

Though a lot of communication these days is focused on social media platforms, messaging, and email, for insurance agents. Phone calls are still one of the most effective ways to reach customers. While emails, for example, are just text on a screen that your customers can easily ignore. Phone calls allow you to be personal…

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Make Your Referral Rewards Program Work for You!

When consumers are looking to make a purchase, where do they turn for help making their decision? Some head to the internet, but a huge amount look to their family and friends for information about a business or product. In fact, 9 out of 10 customers trust a recommendation that they receive from someone they…

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How to Schedule Your Lead Nurturing

Nurturing your leads is very important if you want to convert them into customers. But nurturing leads takes time! So what’s the best way to nurture them, and stay on top of where they are in the conversion process? You need to create a schedule to turn the warm leads you receive from Benepath into…

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The Top 5 Ways to Market Yourself Using LinkedIn

We’re living in a time where technology moves at the speed of light. Snd being engaging online is a must for businesses. Social media platforms are essential tools for businesses to boost their marketing efforts and increase brand awareness. But when it comes to the business world, including the insurance industry, LinkedIn has become the…

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7 Keys to Increase Client Retention text overlaying image of someone picking up a red plastic person

7 Keys to Increase Client Retention

If you are an insurance agent, one of your big picture goals are probably to grow as an individual agent, and to help grow your agency. There are many ways to do this, but ultimately what it comes down to is clients and how many you have. For most agencies, the main focus is to…

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Why and How to Become an Insurance Agent text overlaying image of an agent shaking hands with a client

Why and How to Become an Insurance Agent

If you’ve come to a point in life where you’re thinking about starting your career or simply need a change. Becoming a licensed insurance agent could be a great decision. Being an insurance agent has an array of benefits, but just like most other jobs, you can’t just jump in. If you’re wondering what it…

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How to Create an Insurance Blog text overlaying image of a computer chair at a desk in front of a computer

How to Create an Insurance Blog

In the world of insurance marketing, agents are looking for new, fun, and creative ways to increase their online presence and grow their pool of potential clients. One great tactic that many agents have started using to achieve these goals is creating an insurance blog. An insurance blog is not only a great way to…

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The Most Lucrative Insurance Products text overlaying image of a graphics with a car a home and a family with hands covering all three

The Most Lucrative Insurance Products

If you’re an insurance agent you probably got into the industry for two main reasons. One reason is to help people protect themselves. The second, and more obvious reason is to make money. Isn’t that the goal for almost every profession? While you might already be an expert at selling one product, have you ever…

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Practical Tips for New Insurance Agents text overlaying image of an agent

Practical Tips for New Insurance Agents

Beginning a journey as a new insurance agent can be exciting, but can also come with many challenges. Luckily, the industry is constantly growing, offering countless opportunities, but on the flip side, that means increased competition. While the profession can seem overwhelming at first, it boils down to how much work you put in. There…

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