Helpful Tips for Insurance Agency Reputation Management

Would you buy a product or service from a company with a bad reputation? Neither would we! Your business’ reputation plays a huge role in how people perceive you and your company, and in determining whether people will work with you. That’s why it’s important to make sure you have a stellar reputation, especially online. Customers will head online to check reviews and to see what other people’s experience with you has been before they even make contact with you. So to compete, you have to be more than just knowledgeable and trusted, you have to be savvy with your marketing strategy, and learn to manage your online reputation.

What Is Your Online Reputation?

paper with starrating on it from 1 to 5 and the 5 stars checked
Your online reputation is very important, because it affects how people perceive you.

These days, prospects can head online and find out almost anything they want to know about you and your business. They can check reviews, and see how you interact online on your social media accounts. All of this affects how your brand is perceived and will solidify your online reputation. That means you need to get it right the first time.

Tips to Manage Your Reputation

Provide Amazing Customer Service

Offering excellent customer service online is the best way to create a great reputation, but you have to go beyond just selling to customers, and providing support to customers online. You should also have a website that provides a great user experience, you should post engaging content, and you should have interactions over social media that allow you to share your knowledge with leads in a helpful way. Think of questions that you would have if you were looking for insurance, and make sure you answer them.

Update Your Information

There’s something you might have overlooked that can damage your online reputation: having outdated information about your business posted online. Think of it this way: have you ever googled a company to check their hours, only to find out the business is closed even though it was supposed to be open? Or have you called the number provided, only to find out it’s the wrong number? Make sure your information is always up-to-date online, otherwise on to the next insurance agent prospective customers will go.

Upgrade Your SEO

Most people don’t get past the first page in a Google search, so you want your business to end up on the first page when people search for insurance help. The best way to rank high on Google is to focus on SEO, so you can improve your search ranking. Creating engaging content and using key phrases people are searching for is a great start.

Engage More

People are using social media for connecting, communication, and research more than ever, so all social media platforms can be effective marketing channels for your business. Use a scheduling tool to post regularly on your social media accounts, and engage with people who ask questions, making sure to promptly reply to any messages you receive. This includes engaging with people who haven’t had a great experience with you. It’s always best to respond to negative reviews quickly and politely to show customers that you care about them, and want to make things right.

Ask For Feedbackfeedback written on a blackboard

The best way to know how you are doing is to ask your customers! That way you can see where you need improvement and what you’re getting right. If you get positive feedback, ask if you can post their review online as a testimonial.

Your reputation is very important: no one wants to work with a company that has negative reviews or a less-than-glowing reputation. In the meantime, if you’re looking for new leads and to grow your business, Benepath can help! We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

Make Your Referral Rewards Program Work for You!

When consumers are looking to make a purchase, where do they turn for help making their decision? Some head to the internet, but a huge amount look to their family and friends for information about a business or product. In fact, 9 out of 10 customers trust a recommendation that they receive from someone they know. This is something that you should be taking advantage of! And you can do so by creating a referral rewards program for your current customers, so you can pull in more leads for your agency. If you aren’t sure how to get started on building the right referral rewards program for your business, have no fear! With a little work, and using the following tips, you will have a successful referral rewards program in no time.

What Is A Referral Program?

A referral program is a growth marketing tactic that encourages existing customers to recommend your services and business to their friends, family, and colleagues. Otherwise known as word-of-mouth marketing, the purpose of these referral programs is to attract new leads who will be a good match for your business. Referral programs are a great way to get qualified leads who are a good match for your agency because these leads will be familiar with your business and its reputation through someone that they know and trust personally. These programs tend to be worth the work you put into them: according to Nielsen, people are 4 times more likely to buy when referred by a friend.

Creating a Successful Referral Rewards Program

woman blowing confetti from a book
Think of something fun for your customers that they would want to participate in.

1. Make It Fun

The first step to creating a referral rewards program is to brainstorm ways to make yours fun and enticing enough that your current customers will want to participate in it. And a great way to get customers interested is to offer a reward to those who participate, so they will be more likely to take the time to engage with the program – and an extra added bonus will be that they’ll feel appreciated! You can offer things like gift cards for a local coffee shop or scratch-off tickets. Think of things that you would like to get, and make it fun!

Don’t limit the rewards to just the customers whose referrals end up buying from you, but you can also consider creating a tiered referral program. For example, the base level can receive a $5 gift card, and the second tier might get a bigger prize like a restaurant gift card, or maybe even a gas card.

2. Know Your Customers & Spread the Word

Who are your most loyal customers? Target the customers with whom you have built a great relationship, and make sure they’re the first you add to your referral program. But don’t stop there: keep on adding customers to the list!

The next thing you will need to do is build a campaign to reach the customers you have chosen so you can spread the word about your referral rewards program. Write an email with a brief description of your fun program and send it out, remembering to check in once they’ve received the info, as well as to stay on top of your program. Make sure you’re giving out rewards earned in a timely fashion! Remember, too, to mention the program to any new customers.

3. Showcase the Winners

silhouette of people standing on a platform labeled 1-3
Show off the winners of your referral program to entice other customers to participate.

Oftentimes customers will not want to participate in a referral program because they think it will be a waste of time, or they won’t actually get anything. You have to show everyone that your program is real and that you’re doing what you’ve promised to do. You can do so by showcasing your winners! Post about your customers and their rewards on your social media accounts and/or website, and share news about your program and those who have benefited from it in a newsletter that you send to current customers and prospects.

Word-of-mouth is one of the best ways you can get new customers and prospects to notice your business and want to work with you. Take the time to plan out your perfect referral rewards program and share the news with your loyal and long-time customers – then get ready for the new business to flow in!

In the meantime, if you are looking for new leads and to grow your business, Benepath can help! We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

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