The Surprising Yet Effective Marketing Strategy You Never Knew You Needed

If you feel like you’re struggling to bring in new clients, you may need a new marketing strategy. One of the most effective marketing strategies out there might actually surprise you: teaching classes on insurance. Conducting seminars and workshops in your area of expertise will get your name out there, and will help you earn a good reputation and gain the trust of potential clients. This will eventually lead to more invitations to speak – and more opportunities to sell.

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Start with a Plan

If you decide that you want to try your hand at teaching seminars or workshops on insurance, you have to be ready to do a lot of prep work. You need to come up with a plan. Start by considering the basics:

    • Where will you conduct your classes? You can offer your own seminar at a community center, for example. Or you can offer to present to college or continuing education classes. Take into consideration how many people you want to attend your classes.
    • How will you conduct your classes? Take the time to fully prepare. Have a clear idea of what subject(s) you will teach and create a lesson plan. Focus on the types of insurance that will be of most interest to your attendees, and include all the industry terms and keywords – as well as “insider tips” for savings, which will help you create demand for your services!
    • How will you make people want to attend? Offering workshops is no good if no one shows up! Consider offering promotions to bring people in the door.

Offer A Free Class

full class at a university
Once you offer a free educational class, people will want to keep coming back for more.

If you don’t want to create a series of paid workshops, then consider offering a free class explaining the ins and outs of insurance. Anything free is always a hit, and you may find yourself bringing in some potential new clients. You can offer an evening of free health insurance advice, or a session on becoming a sales agent. Once you offer a free educational class, people will want to keep coming back for more, and will ask you to help them get insurance at the best value, or refer you to others. Either way, it is a good way to get your name out there.

No Such Thing As Too Much

Do not be afraid that you’re giving away too much about the insurance industry in your classes. You may feel like once you’ve answered all of your attendees’ questions about insurance, they will no longer need your services. But that’s the wrong way to look at it. The more you teach them about insurance, and the more they understand how intricate it is, the more they will value the advice of an expert – you! By displaying your knowledge, you will gain the trust of those you are teaching; they will look up to you and want to work with you. Just like that you will get more clients who need advice and help getting a valuable health, group or commercial insurance plan.

two people's hands shaking with suits on their arms


When presenting these seminars or workshops, you will also be able to network with people in other lines of work. Remember, the people attending your classes may be professionals, and you may be able to form mutually beneficial business relationships with them. They can refer you to others in their field, and you can return the favor by referring your clients to them. This is just another way that you will be building relationships and getting your name out there with one of the most effective marketing strategies around.

Create A Network With Other Independent Agents & Get More Sales

Working as an independent agent comes with advantages and disadvantages. The plus side of going it on your own is better pay, but the downside is that you do not have the network, or the training that comes with working for a company. But that does not mean that you cannot build your own network with other independent agents. Why build a network? Not only does it help you serve customers better, but you will also open up new opportunities for yourself and make more money in the process!

different colored play pieces on a paper with lines connecting all of them.
Creating your own circle of agents can be hugely advantageous to everyone involved.

Agency Network Vs Independent Networking

Are you aware of agency networks? Agency networks are organizations of agencies, carriers and partners that band together to help grow your business. These agencies provide advocacy and resources for independent agencies, in addition to helping independent agents form business relationships. You can choose to join one of these agencies, but there is a fee. Networking with other independent agents on your own, on the other hand, is free. Creating your own circle of agents can be hugely advantageous to everyone involved.

Access to Carriers and Customers

It is no secret that working with a team will help a business grow. The same goes for independent agents. You know it takes a lot of work to build your own business from the ground up, and you need to build a history with carriers before you can get more business. Being part of a network can help you gain access to more carriers. If you choose to go the route of an agency network, they will have ready-made relationships with carriers: an agency network will already be contracted with a carrier and will help you to write business for them. But creating your own network with other independent agents will also offer you access to different carriers, and products.

2 hands shaking with a network of people on screens behind as wallpaper.

Competition constantly grows amongst independent agents, which can mean losing customers. However, if you work together with other agents and carriers, you can offer customers more options, and everyone involved will get more business.

Joining an agency network will help you gain access to new carriers and products. You already know that it can be tough to get appointments with carriers if you do not meet their standards of business volume. However, banding together with other independent agents will help meet the carriers’ requirement, allow you to generate and make more appointments with leads, as well as have the time to keep them.

Learn More, Earn More

caucasian woman with glasses on and a book open in her hands with a light bulb over her head and cash flaoting in the air next to her.
Networking with other agents will help you stay on top of current market trends, developments, and bring in more revenue.

Networking with other agents will help you stay on top of current market trends, developments, and opportunities that you might be missing. You can learn from others in your field, and share information that will help build your skills and revenue. If you are faced with a problem, speaking with other independent agents in your network can help you to find a solution. Other agents might be facing the same challenges you are, so putting your heads together could be beneficial to everyone. You can learn different strategies that are working for other agents, and vice-versa.

An agency network can be a source of expertise on how to grow your business, as well as a way to dip into other markets and opportunities. Maybe you only sell health insurance, but are thinking of selling Medicare? Don’t know where to start? Rely on your network of agents. Think of this network as your own personal mentor.

Don’t get stuck in your day-to-day routine. Work instead on growing your business. This can be done with the help of a reliable network. When networking with other agents, you not only gain access to insurance carriers’ contracts, but can also increase your income by combing through these carriers’ leads. The market evolves, things change, and you don’t want to get left behind. Stay ahead of the trends, learn new skills, and grow your leads, sales, and opportunities by networking. If you establish yourself in the right network, the pay off is immeasurable.

Sell insurance? Only join insurance related groups, right? Wrong

Don’t just stick to your own groups. The best networking is to be had by joining other groups as well and not just those comprised of other agents, brokers, wholesalers and insurance carriers. Scout around for groups applicable to your demographic target market. For instance, small business owners who may need group insurance, or senior’s groups discussing Medicare and Medicare supplements.

Think outside the box as they say and it will become second nature for you to expand your searches for prospects into many seemingly unrelated areas and groups — because no matter what the group, everyone is bound to need insurance of some sort. And one other tip that comes in handy as well. Look for any lead names you bought from a lead generation company on LinkedIn. It’s a good way to start a conversation about other things, including insurance.


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