Attracting Customers Through Relationship Marketing

Make no mistake, marketing insurance is more about marketing relationships than about straight marketing. Why? If someone searching to buy insurance decides they like what you and your agency have to offer — what you have to say, your expansive knowledge of the products and that your excellent customer service — they will likely buy an insurance policy from you.

We just covered the first three elements of relationship marketing, customer service, product knowledge and eloquent communication. Relationship marketing is all about communication. To do your best and sell your insurance policies, you need to let your personality shine through. Once people know you through talking to you, they will be more likely to buy your product. Establishing a connection will lead back customers to you when they need health or another type of insurance.

Before you spend hard earned marketing dollars, polish up your one-on-one customer skills and get to work.

Hot tips to market your insurance agency — how many are you doing?

Marketing insurance these days can be a bit of an uphill battle. That simply means you need to get creative to make your agency stand out.

Here are some hot tips to follow. How many of them are you doing?

  • News releases
  • Website Videos/Client Testimonials
  • Solid marketing plan for your insurance agency
  • An up-to-date website for your agency
  • Appropriate/applicable website analytics
  • Search engine marketing strategies for insurance agencies
  • Social media marketing strategies
  • Website visitor identification
  • A specific e-marketing plan for your insurance agency
  • An active blog
  • Online participation by Vlogging
  • Insurance webinar marketing
  • SEO and PPC insurance ads
  • E-brochures/case studies
  • Newsletter
  • Insurance agency telemarketing
  • Appropriate call to action for all marketing materials

Feel free to be even more creative in marketing your insurance agency. The sky is literally the limit when it comes to finding creative ways to maximize your exposure.


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