Reasons Why Exclusive Lead Generation Is a Smart Investment

Your leads and customers are everything when it comes to your business. They are the ones who keep your business going, bring in more business through referrals, and help your business grow. But you can’t simply rely on your current customer renewing their plans to keep your business growing, you will also need to bring in new leads. We get that generating leads is one of the toughest parts of your job, so if you’re feeling a bit stuck on ways to find them, it’s time to consider exclusive leads, like those that Benepath offers. 

So why are exclusive leads a smart investment for an agent? 

gold trophy
Exclusive leads give you a competitive edge over the competition.

They Give You A Competitive Edge

Exclusive leads are a smart investment because they give you a competitive advantage. With an exclusive lead, you are their first point of contact; they will talk to you and only you, which increases your chances of making a sale. Getting exclusive leads is more of an investment, but the result is worth it: you will convert the lead to a customer in less time than you will with other leads, leaving you more time to do other things!

They Are Quality Leads

Tired of getting leads who just aren’t ready to buy, or who insist they don’t need insurance or help with it? With exclusive leads, you don’t have to worry about those issues. Exclusive leads are leads who are ready to buy, which saves you time and money.

They Offer Demographic Advantages

People always need insurance, but you can’t sell to everyone in the country, so you have to focus more on leads in your region. With exclusive leads, you can target more specific demographics in your area. You can set specific filters for geographic location, age range, risk, desired benefit amount, and so forth, allowing you to target your ideal customers more effectively.

They Don’t Depend on Brand Awarenesshands shaking in a laptop screen

If you have just started selling insurance, and you have not had time to build your brand awareness, exclusive leads are perfect for you! People like to work with businesses they have heard of or that they have a certain perception of, but with exclusive leads, you are the only one talking to the lead, so they will not be bouncing around agencies looking for help. You are their first point of contact, so they are more likely to put their trust in you and the knowledge you can provide, as well as the insurance plans you are offering them. 

If you are looking for new exclusive leads to grow your business, Benepath can help! We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

Using A Chatbot For A Competitive Edge

As technology evolves, so do customers’ needs and expectations. Customers have gotten used to accessing customer service help 24/7. If they can’t get help immediately from one source, they will seek it elsewhere. In fact, research shows that if a customer does not get a response within 5 minutes, the odds of converting them into a lead is decreased by over 400%. This is important to remember for agents – it’s easy to lose customers if you aren’t available to them. It might seem impossible for you to provide round the clock service to each of your customers, but there is a way you can do it with the use of chatbots.

What Is A Chatbot?robot in a bubble with headset on

A chatbot is a software application that simulates conversation in an online chat. They can take the form of popups on a website, or be integrated into messaging applications so it feels like customers are chatting back and forth with a human. Some chatbots are so sophisticated that people aren’t even aware that they’re talking to a computer program! 

Advantages Of Chatbots

sun and moon together with the words "24 h, 7 days" on it
Chatbots give you a competitive edge because they can provide 24/7 service.

Technology has really changed the way we interact with each other, and the way that we do business. Not all customers nowadays will expect (or want) face-to-face meetings or phone calls, and more than 50% of consumers are more likely to purchase something online if they can use some sort of messaging to contact a business directly. Customers have also become used to immediate replies to their inquiries. Chatbots are a way for you to provide this level of service. For example, since you are probably already using Facebook to get your name out there, you can use a chatbot that is integrated into Facebook Messenger. Customers can ask you questions via Messenger, and your chatbot will answer them instantaneously, even when you cannot be by your computer or on your phone.

Chatbots engagement can be highly personalized, and can even help you underwrite a prospect. Using them can make the process faster and easier. Chatbots allow you to:

  • Engage every customer on your site, increasing conversion rates
  • Collect customer feedback
  • Collect data to submit claims for policyholders
  • Quickly compare quotes for customers from multiple carries
  • Create a competitive advantage for yourself
  • Provide 24/7 service with a chatbot that answers frequently asked questions.
  • Offer a convenient way for customers to instantly contact you 

    phone with a calendar open on the screen with different colored bubbles on dates.
    Chatbots can book appointments for you.

Chatbots can:

  • Answer general questions
  • Book appointments
  • Help process claims and follow up on existing ones
  • Accept payments from customers

We live in an increasingly technology-centered world, where everyone relies on quick answers through chats and text messages. Customers expect immediate help and often prefer to use digital messaging to contact businesses. Chatbots are a great way to provide immediate, 24/7 customer service, as well as a convenient way to get notified that a customer is ready to buy a plan. They can give customers the speedy service they are looking for, while giving you a growing customer base.

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