Don’t have the time to commit to insurance marketing? You may be in the wrong line of work

When you started your insurance agency, did you have the right business model? Did you have a clear understanding of how your income goals would be met? Did you study your market and understand what the statistics were telling you? Did you figure out the lifetime value of an insurance customer?

These may seem like niggling little details, but they are vitally important to the health and wealth of your insurance agency. If you don’t know your demographics, understand how they think and buy, comprehend what the latest trends are and adapt to meet those changes, your customer base may not only stagnate but also shrink.

Too often agents focus on getting new customers and figure the customers they already have are in the bag and loyal. They are only loyal if they get good customers service and an insurance agent who continually strives to make certain they get the right insurance at a reasonable rate.

Insurance marketing is a huge commitment of time

If you’re going to be in business, you need to be in it all the way, not just part time. To make it huge you need to have the drive and desire to be the very best insurance agent you can be, to sell the best products and offer premium customer service. If you don’t have the desire and drive or if you believe you’re destined to be just a mediocre agent, then that is what will come to pass.

Offering the best and being the best is a huge time commitment. Are you ready to roll up your sleeves and dive right in? Look at your competition closely and find out what they are good at and how they do it — make great sales. You can always learn something from the competition.

While you may think you don’t have the time to make those vital calls to leads, go to that charity lunch, or make a presentation at your Rotary Club. You really cannot avoid doing those things. They are the lifeblood of your business. You are presenting yourself to people who may become your customers. Make that huge time commitment and watch your word-of-mouth referrals increase.

As long as it takes to do business is how long when working a lead?

If you are into month two of attempting to contact a lead and perhaps have made a connection, but there has not been a sale yet, keep calling.

And you keep calling once a month until you have done business. Persistence is the key to converting a new client. Yes, leads may reject you several times. That’s just how it goes. They may decide one day they do not really want insurance and say no to what you have to offer.

In a month or two, they may have changed their minds because their life circumstances have changed. If you don’t keep in touch, you could well miss making a sale and converting a loyal customer. Those who appreciate that you took the time to keep in touch are those who respect your persistence and are thankful you did keep in touch when they needed you. Sure, there are those who do not want to speak to you ever again. Deal with it and move on.

Lead Types

Get Your Free Guide to Selling Exclusive Insurance Leads!

    Hey there, I’m Ben, your personal assistant. What brings you to Benepath’s website today?