Use the internet to grow your insurance agency by using leads to start the process

Buying insurance leads is one thing. Working them diligently is another. Converting is the ultimate goal. It’s one thing to call real time insurance leads, but quite another to also keep in touch with those leads by taking advantage of the power of social networking.

Yes, there are going to be customers that do not have access to the internet. However, there are just as many that do have it and use it for various things. If a potential customer does not use a computer, it’s a good bet these days that their children or grandchildren do. There is always a way to send leads information other than by regular mail.

Find out how to get information they ask for to them. Make sure to stay in touch for the duration, from initial contact to eventual conversion. That does not happen overnight, although we have heard of it happening now and then. The point is, leads do not work themselves and agents are busy people. Leveraging the internet and social media is one of the best ways to manage the workflow and to stay on top of the changing demographics of your agency.

Using leads keeps your business growing. Using the internet to expand your reach even further is smart marketing.

How’s your customer support? Great? Then your customers are enduringly loyal

Don’t just say you have great customer support. Make sure it happens. These days the difference between a good experience and a bad one with various companies, and that includes insurance agencies, is typically the result of a bad experience with customer service.

When customers get superlative support quickly, efficiently and politely, they instantly begin to find a level of trust in your insurance agency. They know their concerns are indeed important to you and that they will be dealt with promptly. Even if the outcome is not exactly as you may have hoped it would be, if the agency gives it their best to resolve an issue, it speaks volumes about you as the owner.

Customers like nothing better than quick service, an attentive customer service representative, access to the agency owner when necessary and an equitable resolution to a thorny issue. Additionally, when offering good customer service, take the time to mention any policy discounts or other incentives to purchase final life expense or term insurance or protection for your college student.

Never miss an opportunity to upsell your agency, services and products. Even when working insurance leads, your contact information is valuable for the next time a potential customer talks to you or wants to get a hold of you later.

To market online using insurance leads, you need to create and develop an online presence

And not just any online presence, but one that people respect and find informative and trustworthy. People do not buy insurance from just any agent. They don’t just shop around for a good insurance product, reasonably priced. They shop around for an agent that suits their needs, and that they click with.

The only way people are going to click with you is if you have an online presence that makes you easily accessible, demonstrates your knowledge, good customer service and thorough understanding of your products. The more you offer online about your products, services and knowledge, the more people come to understand who you are.

When using insurance leads, the fact that you have a solid online presence is gold in the bank. You may refer potential conversions to your website. Let them know you are ready to answer any of their questions and would be happy to send them further information. Make it easy for people to contact you other ways besides just the phone call you make on following up a lead from a lead generation company.

The more accessible you are, the more clients will find their way to your doorstep, website or in person, and it does not matter if those clients came about as a result of converting a lead. Leads work in many different ways. Learn how to leverage them in more ways than just calling.

Buying insurance leads online means working leads online — be a smart marketer to convert leads

The smartest thing to do before buying any insurance leads from a lead generation company is to know your customers and understand what they want and need. Having a good idea of their financial shape is also a good idea, if possible.

You need to understand their decision chain, and by this we mean what is important to potential customers. Offering a random collection of policies or the wrong one drives clients away. Knowing what your demographic needs is the key to not only offering the right product at the right time, but converting the shopper into a buyer.

Once you have identified the right product, now is the time to start educating the consumer about the product/policy and what service, coverage and value they are getting by buying it.

Does it take a while to get all that done? Yes, but the more time you spend with a customer, the better they understand you and your products. This is not only beneficial for you, but the client. It generates loyalty and ensures customer retention and word-of-mouth marketing for you with their friends, family and relatives.

Health insurance leads are pretty good sources of income

People still want private insurance. That’s a given. There are many who still do not want to use health insurance exchanges and because of that, you have a good opportunity to still get out there and sell health insurance. You are providing something that people want, need and are willing to pay for in this volatile market. No one likes to be told what to do, what to buy and where to buy it. If they have another route they can choose, many take it and are willing to pay more to boot.

Opt to get exclusive health insurance leads, as they offer you the best source of conversions in the long term. They only come to you. You work them to the very best of your ability. You offer good service and a good product for a reasonable price and know your policies and insurers very well. This makes you part of the sales package when selling health insurance, and that’s not bad. It’s who you are and how you come across that encourages people to respond in a positive, buying frame of mind. Exclusive leads are worth the extra bucks.

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Group insurance leads may not pay off right away

It should come as no surprise to a seasoned insurance agent that group insurance leads do not always pay off, at least not right away. This isn’t at all unusual because when a big-ticket item like group insurance is being contemplated the prospective buyer usually wants to get as much information as they can before they make the final decision to buy.

These days, it’s not unusual to hear about companies dropping group insurance or cutting back on what they offer employees. The still shaky economy is the reason for that. What company in their right mind wants to immediately jump on the bandwagon of offering group insurance to workers if they may have to downsize suddenly or shut their doors.

For agents wanting to pursue group insurance leads, it is best to order the exclusive ones. These days, if you get an exclusive lead from a reputable lead generation company, you know it is a good lead, as they are pre-screened and pre-qualified and have actually asked to have an insurance agent contact them. No sense wasting your valuable time trying to chase down leads on your own, not in this economic maelstrom. If you stick with exclusive leads, they have the potential to pay off later, and that is an encouraging starting point.

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Blogging the lines — another way to market insurance

What if you sell a variety of lines? Say, commercial and group benefit lines? And you also sell personal lines, such as final expense or term insurance and you want to harness the power of social media to get the word out about your agency and products. A blog is your ticket, but it has to be interesting and relevant to consumers and potential consumers.

Blogs are easily shared on all social media platforms, and because you have information on potential customers thanks to the insurance leads you bought from benepath.net, you know which platforms people likely hang out on. You tailor your blog pieces accordingly.

And remember the blog does not have to be about insurance. Your entries could include business-related news, business tips, industry news or educational information. It’s all about who you are marketing to for any given post idea. Before you write a piece, think about what you, as an agent and/or broker, want to share and what potential and existing clients would find interesting.

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Can I use Twitter to promote my insurance agency?

You can indeed, but realize that the format is a bit restrictive and therefore not overly conducive to carrying on a full conversation. However, that does not mean you cannot follow up with someone on Twitter by visiting their LinkedIn page, or that they cannot follow up with you by visiting your website or Facebook page.

Again, the insurance leads you bought from benepath.net, which are chockfull of information, whether they are in the Medicare niche or the group insurance niche, are worth looking up on Twitter. The more you get a sense of who your potential client may be, the easier it is to relate to them and find the right kind of insurance policy to suit their needs.

Be creative. Have fun. Engage others on Twitter or other social media platforms and let them get to know who you are. Personally marketing yourself as well as a product is the best way to cultivate customers and get conversions.

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Texas insurance leads are worth working properly

There isn’t much point in ordering insurance leads if you’re not going to work them properly. And if you don’t work them properly, you’re wasting money. Insurance leads in Texas help expand your business. They are the diamonds in the rough that can help you build your agency from scratch. Who wouldn’t like fresh prospects in their inbox every day? It’s the only sure-fire way to build a solid foundation for your business.

If you are smart enough to recognize that daily leads coming in means money in the bank, then you know you can also build on those leads to keep ahead of the curve. Don’t give up on leads that seem shaky. Keep working them for at least four to six weeks because sometimes Texas health insurance leads take time to make up their minds. Sure, some will buy immediately. Others take the full six to eight weeks. If you have the patience for leads that want to take their time and combine that with incoming immediate leads, you have the best of both worlds. Why not give it a try?

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Blogging the lines — another way to market insurance

What if you sell a variety of lines? Say, commercial and group benefit lines? And you also sell personal lines, such as final expense or term insurance and you want to harness the power of social media to get the word out about your agency and products. A blog is your ticket, but it has to be interesting and relevant to consumers and potential consumers.

Blogs are easily shared on all social media platforms, and because you have information on potential customers thanks to the insurance leads you bought from benepath.net, you know which platforms people likely hang out on. You tailor your blog pieces accordingly.

And remember the blog does not have to be about insurance. Your entries could include business-related news, business tips, industry news or educational information. It’s all about who you are marketing to for any given post idea. Before you write a piece, think about what you, as an agent and/or broker, want to share and what potential and existing clients would find interesting.

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