Selling insurance is not just about sales. Educating your target audience is an important aspect of a sales strategy of any agent. Because insurance policies and plans continually change, it is critical to educate your audience.
If you are selling Medicare supplement plans then you know how frequently things change. With that in mind, you can not expect clients to keep up. That is why educating seniors on Medicare supplements and other changes is key.
With new additions, changes in co-pays, changes in drug plans, varying premiums and other new additions choosing something that your audience knows is going to work for them is difficult, if not impossible. This is where you come in to advise and educate. In other words, make the process of discussing Medicare supplements one that does not just focus of how much it costs. Make it a conversation about the newest changes, what is beneficial, how it could help your clients and what would suit their lifestyles and budget.
It is important to know your product and what needs to be passed along to your potential and existing clients. Educating your clients is a smart move and it lets them know that you understand their needs and are looking out for them.