Which works best —- real time leads or leads that come later? Try both and compare.
Medicare leads are just about the best leads you can get these days, largely because you have a captive audience that not only needs your services, but wants to fill in some of the areas missing in their Medicare policies. It’s pretty much a win-win situation for you. The one thing you want to pay close attention to however is whether or not your leads are coming in as real time leads; leads you have a chance to close fairly quickly.
There are a lot of myths floating around out there about what types of leads are the best for what you want to accomplish. Frankly, the decision as to which type of lead works best for your circumstances is up to you. Just know that with real time Medicare leads, the chances of closing are much higher, largely because you are usually calling this kind of lead within minutes after they have asked for information. That is provided you are online at the same time. Otherwise, you would still be responding quickly; part and parcel of offering good service.
If you’re just starting out, you might not know where to go or who to believe about Medicare leads. One person may say the shared leads are better, because they are less expensive. Another will point out shared leads are less expensive for several reasons, one of which is that at least seven other agents can be working them at the same time. In reality, that is not less expensive. It’s paying good money for not much of a chance at selling anything. What’s the point?
Some other agents will tell you real-time leads are the best. Some figure they are too expensive, but they usually are not the agents that have a high closing ratio and spend hours on the phone chasing people who are fed up with all the calls. Listen to your gut instinct on this one. Take a flyer and invest in solid, real time leads that are pre-screened, pre-vetted and pre-qualified. Do you have a sale? More often than not, yes, you will get a sale, and isn’t that what you want? To get leads to convert and grow your business?
Watch carefully to see that you are not sold generic health insurance form information. Some companies call this request for Medicare information Medicare supplement leads, when in actual fact the person who filled out the form is not looking for Medicare supplement quotes. Having said that, although these leads may be viable, you would waste a lot of time weeding out who wants what.
If you’re selling Medicare supplemental insurance, then make sure you ask the lead generation company you choose to work with for those kinds of leads. Be as specific and detailed as possible and get as much information as possible to allow you to call your leads with what they needs right at your fingertips. It’s all about growing your business, selling a product you believe in and providing potential customers with everything they need to make an informed decision.
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