Solar energy is becoming an increasingly popular source of renewable energy for home and business owners across the globe. With numerous benefits to the environment, and cost saving opportunities. It’s no wonder why solar panels are popping up in just about every neighborhood across the country. Unfortunately, though, with an increased desire for solar panels, comes increased competition. While solar companies generally rely on old-school, door-to-door sales tactics to bring on new customers, sometimes that just isn’t enough.
If you’re looking for a new way to find qualified solar customers, you’ve come to the right place! Benepath specializes in generating solar installation leads. Finding only the most serious candidates who are highly interested in getting solar panels installed on their home or business. Think of us as the middleman between you — the solar installer, and countless opportunities. Increasing your pool of clients may have been strenuous in the past, but it doesn’t have to be anymore. Our safe and secure generation process brings interested consumers to our web page and puts them through a thorough vetting process. Making sure that they’re truly interested, before passing their information on to you. So, what are you waiting for? Benepath is here to help you grow your business for the now, and into the future.
Jump To:
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Sky High Potential
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How Our Leads Are Generated
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Unique Lead Preview
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Solar Products
- Federal Solar Tax Credit
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Lead Pricing
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FAQ
Sky High Potential
If you’re already in the solar industry you probably already know that over the last few years, to say the least, it’s been booming. To refresh your memory though, according to the International Energy Agency, “power generation from solar PV increased by a record 270 TWh in 2022 up by 26% on 2021.” Additionally, solar continues to remain as the third largest renewable electricity just trailing behind hydropower and wind. This is really just a long way of saying that solar installations are growing at a steady rate. And it doesn’t look like it’s going away anytime soon.
Additionally, there are a variety of installation opportunities with solar. Residential panel installations can give you the opportunity to help a family cut down on their power consumption. While also establishing yourself in their neighborhood as a trusted solar technician. On the flip side, many commercial solar jobs are opening up around the United States. Since the change in power consumption can provide business owners with tax breaks and a positive reputation. All in all, if you’re a solar installer or thinking about getting into the business, there has never been a better time to do so!
How Our Leads Are Generated
What separates Benepath from many of the other lead generation companies is our commitment to quality and service. Every single lead that we generate is guaranteed to be exclusive and produced in real-time. This means you won’t have to worry about us selling the same consumer’s information to a bunch of different agents. Instead, you’ll be the only one working each lead that you purchase.
Additionally, since the leads are produced and sent to you in real-time, the consumer’s level of interest is at an all time high! During our generation process, we only focus on targeting specific audiences who are qualified and interested in your solar services. The bottom line is, we don’t want to waste your time. And at the end of the day, the more success you have with our leads, the better our reputation will be. To give you a better understanding of where each lead comes from, here’s an overview of our safe and secure generation process.
1. It Starts with the Ads
At Benepath we have a dedicated marketing team that works around the clock to come up with the most relevant and effective advertising techniques to drive traffic to our website. Over the years we’ve found that diversifying our techniques rather than relying on a single type of ad, brings in the most traffic. With that said, some of the marketing tactics that we use include:
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- Search engine marketing (SEM)
- Search engine optimization (SEO)email marketing
- Direct mail
- Display and native advertisements.
2. Consumer Reaches Our Site
Based on our ad placement and audience targeting, consumers will end up on one of our owned and operated websites. On our website we have a simple and short data form that asks the consumer for a few personal details about themselves. After the data form, the consumer will be prompted to give us a little more information about their preferences before being passed on to you. Additionally, we also provide our toll-free phone number in case people would prefer to call in.
3. “Thank You” Page & IVR
Depending on whether the interested consumer fills out a data form or call us, one of two things will happen. If they fill out a data form with their information, then they will be directed to a personalized “Thank You” page. On this page the consumer will see your name, your company logo, and a blurb about you and your company. On the other hand, if the consumer calls into our phone number, they will be placed in a brief interactive voice response system (IVR). Which will validate that they are legitimately interested in receiving a solar quote. Both of these processes ensure a one-to-one connection between you and the consumer.
4. Lead is Sent to You
Finally, after the consumer reaches the “Thank You” page or gets through the IVR, their information will be passed on to you. You will now have all the necessary details to connect with them via phone or email, initiating the relationship. From there, it’s time for you to work your magic, because our job is done!
Unique Lead Preview
When you receive a lead from us, it will always include detailed and accurate information about the consumer. This will help you to expedite the process. Since you’ll have everything, you need to know about the consumer and their needs before reaching out to them. When it comes to our solar leads, lead previews will include the following details: the consumer’s first and last name, their phone number and email address, the name of their business (if it’s a commercial opportunity), and the date they requested a quote. This lead format is simple and makes it so all you have to do is contact them and set up an appointment.
Solar Products
We understand that every solar business and installer has their own wants and needs. With that said, we try to provide quality leads for everyone. We offer two different types of solar leads, so you can let us know which type you want, or if you’re interested in both! Our solar lead products are as follows:
- Residential Solar Leads – Our residential leads are meant to serve solar professionals who focus on individuals and their homes. The number of panels that a residential client will need will depend on a number of factors including the size of their home, the location and the amount of sunlight it receives. Oftentimes when installing panels in a residential setting, neighbors will see you and your service will spread through word of mouth, opening countless opportunities.
- Commercial Solar Leads – Commercial leads focus on the installation of solar panels on company buildings or offices. Size of the spaces, and companies in need can range from small businesses to fortune 500 companies. Business owners are becoming increasingly interested in solar services due to the various tax credits and reputation of having a company that’s environmentally friendly
Federal Solar Tax Credit
To increase the installation of solar panels among homeowners and businesses, the United States government has enacted a federal solar tax credit. As a solar installer, this is a huge selling point, and to help you, here is some more information below:
Simply put, a tax credit is a reduction in the amount of income taxes that someone will owe on a yearly basis. For example, if someone claims a $5,000 federal tax credit, their federal income tax will be reduced by $5,000. As of August, 2022, the federal government increased the solar tax credit from 26% to 30% until the year 2032. After 2032, the tax credit will begin to decrease in percentage until it expires in 2035. (unless the government renews it). This saving opportunity serves as a great marketing tactic for you. And an awesome incentive for consumers to consider investing in solar! To learn more about the credit visit energy.gov.
Lead Pricing
The prices of our solar leads will first depend on if you are purchasing data leads, or inbound phone calls. In general, our inbound phone calls are priced higher, since the intent is slightly higher. For bulk orders, we can offer discounts. With that being said, here are some additional factors that can contribute to the price of our leads:
- The volume of leads or calls purchased
- The desired geographical location of the leads
- The starting duration in seconds (for inbound calls only). This means, calls that start at the 60 second mark are priced differently than calls starting at the 90 second mark.
For more specific information about call filtering, duration, and pricing be sure to ask a Benepath representative.
FAQ
- Can I receive leads on the weekends?
Yes! We offer leads 7 days a week and we’ve even noticed installers having more success making sales since on the weekends consumers generally have more time to talk.
- What other types of leads do you offer?
In addition to our exclusive solar leads, we offer data leads and inbound phone calls for a variety products. Including individual health, group health, Medicare, life and commercial insurance.
- Do you post to CRM systems?
Yes. If you send us your API post specs, we’re able to deliver your leads to you through your preferred CRM system.
- Can I return leads?
Yes. When purchasing our leads we offer clients a portal that they can use to return leads, put in vacation pauses, view invoices, and update your “Thank You” page.
If you are a solar professional who needs more clients, you don’t have to do it all alone! Benepath offers leads that are guaranteed to be exclusive. That will help you reach more qualified solar customers, and close more sales. The process is quick, simple and easy – allowing us to gather consumer information, verify that it is legitimate and interested in a quote, and immediately pass it on to you! If you want to learn more about our generation services or are interested in purchasing our solar leads, fill out a form or give us a call at 888-684-3121.