We’ve all heard that old saying, “You get what you pay for.” The moral of that homily is never more graphic when it comes to buying a cheap tool to build a project. It breaks down or just does not work the way you wanted it to work and you end up having to go get a good, reliable tool that gives you the results you want and need.
Cheap tools and insurance leads have a lot in common. If you buy cheap leads, that is precisely what you get – chewed up leads that have already been worked by up to seven other agents. A waste of your time and definitely a waste of good marketing money. Focus your spending on the good stuff, the exclusive to you only leads that have a high conversion rate because they are pre-screened and pre-qualified.
True enough, exclusive high quality leads are a bit more expensive, but they are worth the investment. It’s like another old saying that rings true: “You have to spend money to make money.” Buy the best in leads; get the best in consistent customer conversions. Is it worth paying more? Yes. Your agency’s bottom line and your sales record definitely reflect what high quality leads can do for your sales track record.
Here’s another way to also look at it. You are in business to makes sales, make a living and help others. The only way to accomplish that is to get the best leads possible. Leads that you know are going to convert, either fairly quickly or within a six to eight week time frame. If you work those pre-qualified leads like a trooper, you get the results you want – quickly. Why waste time sitting on the phone chasing someone who has already spoken to numerous other agents? Go for the gold to get the gold. It’s just that simple.
