We follow the customer from start to finish. When they originally start their hunt and then all the way to their information getting entered into our form.
Consumer is on the Hunt
The internet has made it easier and easier to search for whatever a consumer may need. Searching for insurance plans and quotes is no different. Your feedback determines what keywords to bid on in Google, Bing, Yahoo, Etc.

Consumer Sees Our Ad
Next the consumer sees our ad that is specifically linked to the words that they are searching for. Since they see a listing of what they are actively searching for, they click on our ad and continue to our keyword specific landing page.