Focus On Current Customers
Are you spending all of your time (and money) focusing on marketing that will bring in new prospects and leads? Getting new customers is important, but don’t forget that your current customers are your bread and butter. When you market to your current customers, you can sell more policies, boost your retention rates, and get more referrals.
In fact, one major study found that cold calling prospects led to a closing rate of 11%, whereas referral prospects had a closing rate of close to 40%. This means that the chance of successful sales nearly quadrupled when prospecting from referrals, proving there is a lot of value in marketing to existing customers, retaining them, and keeping them satisfied so you can continue to get referrals.
Email Or Social?
The debate over which is the better marketing tool is a long and ongoing one between many agents, and those in the business world in general. So does focusing on social media or email marketing get you a higher ROI? It might surprise you to find out that when you post something on Facebook, you often have only a 1 to 2% chance of followers seeing your post and interacting with it, but email marketing has an open rate of 21.7%. We’re not saying that you shouldn’t focus on posting on social media as part of your overall marketing strategy, but if you want to reach more people, you should focus on your email marketing list.
Have you thought about automating your marketing in order to make things easier for you? Many agents use automated marketing to free up valuable time, so they can spend it on other aspects of their business, such as customer service or actually selling insurance.
Automated marketing involves campaign email marketing and posting on social media, all of which are predetermined, programmed, and executed using marketing automation software. The program can set up marketing campaigns and track web visitors, as well as measure the performance of your marketing campaigns. According to Gleanster, CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get higher quality leads (76%).
Work With Benepath
But what if you are looking for an easier and cheaper way to get a high ROI? Well, consider taking advantage of the amazing benefits of Benepath!
This is one sure way to guarantee the biggest bang for your buck. We manage 100% of our own marketing, utilizing search, content, and social media to generate leads and deliver them to agents across the country. We use your feedback to make continual improvements to our campaigns so you can maximize your sales. We will provide exclusive ready-to-buy leads so you can speak to more interested consumers and start making more sales! Your time is important, so work more effectively with our exclusive leads.
Here’s what some of our agents have to say:
“I absolutely love the Benepath exclusive leads. This program consistently brings me high quality leads who not only know that I am calling, they are typically eager to speak with me! Since starting on the Benepath program my business has really picked up and I spend less time prospecting and more time selling.”
Fred-Allen Self, WI
“These are, hands down, good leads! I've worked with many lead companies in the past, and currently I have 2 other vendors. When Benepath says they are different from the rest, they really are. I have phone conversations with most of the leads, and because of the set up Benepath has, most of those leads were expecting my phone call”
Lucner M., Combined Insurance