News and Press

Behave like you invested hundreds of thousands of dollars in your business to get it going. Don’t regard it as small or as a hobby and then just putter about putting in time to make it a success. Thinking big means you work big, and that is when the dollars and customers start coming in.…

Unless a lead generation company offers real-time leads and means it, leads are never 24-hours old or less. This is a physical impossibility due to the fact that it takes detailed work to get the leads off the internet, gather them, classify them, upload them to a spreadsheet, package them and then market them. The…

This is a tricky one. When lead generation companies tell you that no incentives were offered for the leads you are about to buy, they are telling you that the leads did not receive any incentive (like a free iPad) to fill out a survey. Maybe yes. Maybe no. The tricky thing is, most lead…

Oh really? Do not even try this one out. Here is why. One of several ways to rip a lead or two off the internet is to ensure a pop-up window pops up asking you a question. Let’s, for the sake of argument, say the question is asking you if you want more information on…

No, they do not generate their own leads. They buy them and resell them. Just about 90 percent of the lead generation companies online today do not garner their own leads. Do the math. If these companies are buying leads that have already been worked and they resell them to you, then you are likely…

If you see an enticement to try a lead generation company that says they are going to give you a certain number of free leads to try, run. The leads are free for a good reason — they’re usually duds or cold leads, and working them gets you nothing. The other thing to remember is…

Leads in the insurance business are gold, provided they are worked properly and with due diligence. However, it is best to remember that the lead itself does not count as much as what the insurance agent does with it. What is an insurance lead and how do you work it? If you are reading this…

Why buy health insurance leads when you could generate your own? Good question. But look before you leap. Online marketers always make out that there is a huge secret to marketing online. That’s actually a whole lot of hooey. Marketing online takes work, good leads and dedication — period. That’s no secret. But what about…

To order insurance leads when you have no idea what you want is inviting a marketing disaster. If you go in blind and order whatever sounds good or the deal of the day, you are apt to end up with garbage leads and less money in your marketing budget. Ordering insurance leads to build your…

If you spend all day providing quotes but at the end of the week have nothing to show for it other than several messages indicating that people are not ready to buy yet, your commissions are suffering. Get smart. Many new insurance agents feel that in order to get leads, they need to be on…

Almost every insurance agent in the business has, at one time or another, tried to source leads on his or her own. Some succeed. Most do not unless they opt to buy leads from a lead generation company. Sure, some lead generation companies have terrible reputations and if you buy leads from them, expect the…

If you want quality leads to sell insurance policies you get them online, right? While that may be true, the question then becomes who actually sells quality leads and stands by their product? If you have been in the business of selling insurance for any length of time, you have probably heard just about everything…

Managing exclusive Medicare supplement leads takes time and marketing savvy. Are you up to the challenge? Running an insurance business is challenging, fun, frustrating and filled with highs and lows, and yet, those who have chosen to sell insurance products chose to help others be protected for those “what if” moments in life. There is…

Not everyone has a computer in their home, despite what the statistics say. There are a large number of older Americans who only have basic phone service and a mailbox, because that is what they know and understand. And that works just fine for them. They have no interest in iPhones, tablets or fancy computers.…

Final expense insurance is not a popular product, simply because people do not want to think about dying. Nonetheless, they are still concerned about how to provide for their families if something happens to them. Final expense leads are best worked right when they come in, because once someone has made up their mind that…

Even though an insurance agent may be working alone in his or her office while calling leads, they are not doing anything alone. Life insurance leads are all about networking. The worst thing that can happen to any business, including an insurance agency, is to run out of sources for more leads. While social media…

This may sound ridiculous, but it’s worth saying: you need to be able to communicate effectively. While writing this one off as a no-brainer concept is easy, many people in fact do not know how to talk to others via email. They do their best talking in person, where a contact sees their facial expressions,…

Avoid being dull. To that end you need to have zippy content that is relevant to your readers. You notice the word relevant comes up a lot when discussing marketing of any kind. That's because if you send out something that has no relevance to your audience, your credibility tanks. So stick to the things…