News and Press

But Where's the Plan... Every agent I have ever known goes into a new year looking to write more business the next year. But few of them actually put a plan in place to accomplish that goal, and many of them fail to achieve what they expected to achieve. The biggest reason is they fail…

What if you sell a variety of lines? Say, commercial and group benefit lines? And you also sell personal lines, such as final expense or term insurance and you want to harness the power of social media to get the word out about your agency and products. A blog is your ticket, but it has…

You can indeed, but realize that the format is a bit restrictive and therefore not overly conducive to carrying on a full conversation. However, that does not mean you cannot follow up with someone on Twitter by visiting their LinkedIn page, or that they cannot follow up with you by visiting your website or Facebook…

The best platform for selling directly to consumers is Facebook. Those exclusive insurance leads you bought from benepath.net? Look them up on Facebook first to get a sense of who they are and their family background. This is an outstanding way to sell personal lines. Set up a professional company page on Facebook and market…

Read the numbers and then rethink your insurance marketing strategy. For instance, did you know that Google+ gets 120 million visitors every month? LinkedIn garners 255 million visits monthly. Twitter boasts 310 million visits. Pinterest gets at least 250 million and Facebook gets a staggering 900 million visitors. Not to be outdone by competing social…

There are a number of leads you can order to help grow your business. Know what they are and how they may help you before investing your marketing dollars. Typically, Medicare supplement leads are the most lucrative largely because you have a captive audience actively searching for supplements to help fill the gaps in their…

Like it or hate it, social media marketing is here to stay, and if you are marketing insurance, it is critical that you learn how to find your way around on social media platforms. That does not mean you need to know all the platforms out there, but it’s a smart marketer who chooses the…

Leads have the potential to be a sale. Treating leads like they are just another task to get done before the end of the day is the wrong approach to selling. Leads do not sell themselves. They need an experienced insurance agent who knows how to work them diligently and convert those names from a…

You may come from a school of thought that says pressuring people into buying something is the best way to make a sale. It may be true. However, that may be the only sale you ever make to that person because they are unlikely to come back. Or, they may take advantage of the “buyer’s…

This may seem like a no-brainer question, but just how well do you know the services you offer? If you have a large insurance agency, you may offer many services that vary per policy sold. Do you have a complete grasp on all of those services and can explain them in detail to a customer…

Left to its own devices, an insurance agency does not market itself. It needs an agent who knows how to market smart and only work with exclusive pre-screened, pre-vetted leads. What’s the secret to internet marketing success for an insurance agency? The answer may surprise you. It is the same secret that all internet marketers…

Running an insurance agency is often frustrating, exhilarating, confusing and stressful by turns. The best way to build a foundation for your business and grow it is to buy quality, exclusive leads from a reputable online lead generation company. Gone are the days of cold calling, constant networking, selling to the warm market (relatives and…

Sourcing insurance leads can be difficult. By being a thought leader and investigating reliable online lead generation companies is the smart way to market. Sourcing reliable, convertible insurance leads is the bane of many insurance agents’ existence. Little time, low budgets, poor lead generation experiences, non-vetted leads and not working them promptly all have the…

Never let it be said that online insurance marketing is a slam dunk, because it is not. Like other things in life and in business, you have to work hard to get what you want. Selling insurance is a calling at which some do very well, and some appear to grow their business without seeming…

No matter where you find your leads, how many you buy, where they are located and so forth, the lead itself is only a part of the equation. If you do not work the lead, it dies. It’s just that simple. If a lead comes in that happens to be in real-time, then you need…

As strange as it may sound, make sure your business is legitimate on paper. It’s part of being and doing business when you are starting out with your insurance agency. That means you take the time to create a business entity and get licensed in your state. Your business entity may be any one of…

When you first get started on your journey to building a successful insurance agency, you have so much to do you often find yourself disorganized and doing things on the run. Slow down. Make one area of the home your designated office space, and make sure you do the online marketing and lead generation work…

Growing an insurance agency can definitely be an adventure, and no doubt you’re going to make mistakes along the way. That’s good. Making mistakes is a way to grow and learn what not to do. One thing to remember is that marketing, no matter what you are marketing, including an insurance agency, is similar to…