News and Press

Use of the long-form publishing platform on LinkedIn is one of the best ways to showcase your expertise and experience in the insurance industry. Make the article interesting, thought provoking, entertaining and filled with insider tips and tactics. You do not need to focus on what your products are, as readers will rightfully assume you…

This LinkedIn section — Skills and Endorsements — is an important one. It is the place to showcase your relevant skills, with relevant being the operative word. While it may be amazing that you can also do Reiki or build doghouses it is not relevant to selling insurance. So stick to what you know professionally…

The biggest part of marketing successfully is being able to connect to your precise target market and figure out who makes the decisions at the top. Your insurance marketing strategy needs to include LinkedIn because it is different from Facebook, Twitter and Instagram in that it is business centric and needs a different approach to…

Even though e-sales and marketing is a thrill and challenge and can hit massive numbers of people, there is still the tried and true traditional method of marketing – ads, direct mail, snail mail, networking and cold calling. Don’t eschew the old standbys and just e-market. Mix things up and use all methods of marketing.…

Marketing insurance these days can be a bit of an uphill battle. That simply means you need to get creative to make your agency stand out. Here are some hot tips to follow. How many of them are you doing? News releases Website Videos/Client Testimonials Solid marketing plan for your insurance agency An up-to-date website…

Health insurance companies across the country are going to be raising their rates substantially and consumers, especially those with little or no subsidies, will be seriously considering their alternatives. The Wall Street Journal reported that multiple insurers across the country have requested rate increases ranging from 8.2% to 65.2%. While those requests will most likely…

While the formula for insurance business success is mostly a no-brainer — get lots of exposure and build lasting relationships — there are a significant number of agents who do not know how to go about making that combination work for them. Once upon a time there was no social media to leverage and calling…

When it comes to using internet leads, there is a distinct set of tasks associated with the lead when you receive it. One of those tasks will be choosing how to approach the prospect on the phone. Literally, we must choose some words to say that get us to the desired outcome. When it comes to “things…

Simply buying quality leads does not mean you will achieve instant success. You have to work your leads like a boss. It’s a well-known fact that leads by themselves are not the key to instant success. They have to be worked properly, diligently and intelligently. Quality leads are definitely the way to build your insurance…

Buying insurance leads is one thing. Working them diligently is another. Converting is the ultimate goal. It’s one thing to call real time insurance leads, but quite another to also keep in touch with those leads by taking advantage of the power of social networking. Yes, there are going to be customers that do not…

Recently, Benepath sent out a social networking blurb. I am a “fan” of social networking, but sometimes I fall short since the task of managing several forms of social media can be time consuming. This is true especially when the number one thing on any given day is the all important transaction that occurs when we sell something. In…

What is your most valuable resource? If you said products and services, you are incorrect. The most valuable resource that you have as an insurance agent is your time. Time can be an amorphous thing, here now, gone in a blink of an eye. The thing about your time that you need to realize is…

To get you, your insurance agency noticed, you need social media and a quality website. If the website is designed with business in mind, conversions should follow. Doing business in the 21st century means having a website. It does not mean you need to pay a fortune for having one designed, nor pay a fortune…

New agents tend to look at their new insurance business as a job. That is a big mistake. Since you own your business, you need to work to make it viable. It is an investment in your future and a labor of love. You would not be selling insurance if you did not see it…

Even if you do smart marketing by purchasing pre-screened insurance leads from a lead generation company, you need to have an online presence — online and offline. Use your social media presence and addresses on all of your offline marketing materials, such as letterhead, business cards and various other print media. And don’t forget the…

Do you intimately know all the ins and outs relating to Medicare supplements? When you call leads do you know the latest information to pass on? There are 10 Medicare supplement plans and a high-deductible version of Plan F. That’s pretty much a given, and some agents may stop there. But what if the lead…

When first starting out selling insurance, it’s sometimes hard to know where to start getting leads. They don’t grow on trees and no one wants to hit on all their family members and still get invited to Christmas dinner. The best place to start is to contact a lead generation company that has a good…

Exclusive Medicare supplement leads can be the making of your insurance agency. The consumer base exists now and will in the future for these kinds of products. Medicare alone does not meet every senior’s needs and they must fill in the holes with Medicare supplements. If you are offering those supplements, you will have business.…