News and Press

If the thought of remaining a student of insurance marketing seems depressing, it should not be. It only means that to be a success, you need to be diligent, up-to-date, persistent and a smart marketer. Being an insurance marketing student is not like you remember high school or college. Running an effective and successful marketing…

A well-planned marketing strategy will help your agency generate a customer base. Your marketing strategy needs to be your marketing strategy. The first step in marketing is figuring out where your audience is. Most people today are active users of the internet and social media. Therefore, a strong internet presence will be beneficial to your…

Insurance is a numbers game and effective insurance agents stay active and constantly measure their success. These agents know the metrics necessary to achieve their sales goals. The more people you connect with, talk to, and make presentations to, the greater the chances of making sales. If you only contact five people a week or…

Growing your agency requires setting goals for each new year. Goals can help track progress, motivate your insurance agents and aid in business expansion. In order to expand your insurance marketing agency, create business goals, client-oriented goals and marketing goals. When aiming to grow your insurance agency, set goals or key performance indicators, that are…

What makes the top marketing agencies so successful? What are the habits and practices that major marketing agencies engage in? Here are four tips that every marketing company should know. 1. Marketing equals investment There is one universal truth about marketing insurance policies — you get out of it what you put into it. Marketing…

For any insurance agency, marketing in the age of technology, it is important to remember to keep a sense of curiosity. Marketing in the digital world requires a sense of innovation and inquisition of new trends, tools and platforms. Modern marketing is about placing the customer first. Customers are now online accessing new products, like…

The first thing a new insurance marketing agent must know is how to market their agency. Using a consistent voice across all marketing channels and accounts is key in growing any marketing company. Mistakes are bound to happen, it is important to know that even experienced insurance marketers have periods when they can not seem…

Whether you are just starting out or have been in the insurance business for a long time, increasing sales can prove to be challenging. With the rapidly changing area of social media apps, trying a new tactic to increase sales may be difficult but not impossible. The most important thing to remember when trying new…

If your insurance agency sells Medicare plans, in most instances you will be able to accurately advise seniors on their particular budget and health concerns. There will be those who come to you after dealing with another agent or trying to keep up with all the Medicare changes on their own. Their story might go…

When it is time to enroll in Medicare, make certain your clients know what it covers and what it does not cover to avoid any unexpected surprises later. Although Medicare is considered to be a health insurance program for those 65 or older, it also offers coverage to those under 65 that have certain disabilities…

If you love your leads from your lead generation company, but want to try other methods of finding leads on your own, why not consider some other tactics? Most of these tactics are inexpensive and may save you marketing dollars. Mail back newspaper insert cards are small, postage paid, postcards that people can simply fill…

Let us say you buy insurance leads from a lead generation company and you like how they work. You like the higher rate of conversions and the fact the leads are pre-qualified. It is a nice way to do business – but – you feel like you are missing out on the in person one-on-one…

Getting walk-in traffic to an insurance agency is a difficult task, but it is even harder to get people to make an appointment in-person if your website is outdated and disorganized. You want a potential customer to walk in the door and be impressed with your online presence, social media skills, professional approach to doing…

While exploring creative lead sourcing efforts, why not consider getting old leads? Old leads can come from another insurance agency that is going out of business or from other agents. Find out if they have old leads you could buy. It is worth investigating old leads that have been abandoned or not worked at all.…

It is never too early to plan ahead for 2017 open enrollment and decide what changes need to be made in everyone’s health care coverage The annual open enrollment (AEP) for 2017 Medicare coverage begins in October 15 and ends on December 7, 2017. During the enrollment period the following changes can be made: Change…

Do not make the mistake of carrying out in-house telemarketing every day. Even the best agents can burn out. It is more sustainable and productive to have agents do in-house telemarketing for an hour or two each day. The Lead Response Management Study found that some days of the week are better for calling and…

1. Appeal to a broad market needing insurance Let’s say you buy insurance leads from a lead generation company and you like how they work. You like the higher rate of conversions and the fact the leads are pre-qualified. It’s a nice way to do business – but – you feel like you are missing…

We’ve all heard that old saying, “You get what you pay for.” The moral of that homily is never more graphic when it comes to buying a cheap tool to build a project. It breaks down or just does not work the way you wanted it to work and you end up having to go…