Lead Generation

Online marketing can become tricky in that it can produce competition among agents and can prove to be bothersome to clients. When an online form asking for a potential client's information is filled out, that information is then received by multiple agents. These agents can then proceed to follow up on the lead. While this…

Although there are innumerable ways to market Medicare, you need to do it in a way that works best for your company. Not all methods of marketing are the right for every agency. For example, some agents will buy leads while other agents will cold call. Moreover, some agents use online marketing, and others combine…

Maybe you think it is easy enough to get the leads in and then call them as you go down the list. While that may work for some agents, such as the ones who have been in the business for a long time, this is not going to work for new agents. New agents need…

Selling insurance effectively and efficiently requires consistency. Successful insurance agencies have an established system in place. This system has been developed and fine-tuned. This way agents know when to call, who to call, how to market their product and what kinds of leads convert the best. They do this consistently every single day. Another rule…

Managing your existing business leads is important. If you keep obtaining new leads but have no effective way of tracking them, there is no way of knowing what profitable business opportunities are missed. Any insurance agency should implement a consistent lead management system. Successful agencies implement the following organizational tools: A centralized database A lead…

Many insurance agents and brokers do not always realize that concentrating on getting more new leads means existing customers can stand to fall to the wayside. While generating new leads is necessary for business growth, it is important to remember that existing leads can not be undermined. As much as insurance selling is about growing…

A great number of lead generation companies on the internet are good at what they do — remarket themselves without a care for their customer’s needs and wants. Insurance agents know they need to buy quality leads to continue the growth of their business. If a lead is not solid, even if it is worked…

Medicare supplement leads are worth the time and effort because America has an aging society. Be there and be poised on a rapidly growing insurance niche. Selling Medicare supplements is one area you are going to shine in. However, it is important that not only do you work those leads promptly, efficiently and effectively, but…

If you love your leads from your lead generation company, but want to try other methods of finding leads on your own, why not consider some other tactics? Most of these tactics are inexpensive and may save you marketing dollars. Mail back newspaper insert cards are small, postage paid, postcards that people can simply fill…

Let us say you buy insurance leads from a lead generation company and you like how they work. You like the higher rate of conversions and the fact the leads are pre-qualified. It is a nice way to do business – but – you feel like you are missing out on the in person one-on-one…

Getting walk-in traffic to an insurance agency is a difficult task, but it is even harder to get people to make an appointment in-person if your website is outdated and disorganized. You want a potential customer to walk in the door and be impressed with your online presence, social media skills, professional approach to doing…

While exploring creative lead sourcing efforts, why not consider getting old leads? Old leads can come from another insurance agency that is going out of business or from other agents. Find out if they have old leads you could buy. It is worth investigating old leads that have been abandoned or not worked at all.…

Sourcing leads, in many ways a social endeavor, can be accomplished through many creative paths. Some insurance agents like cold calling and meeting potential customers to talk about insurance. There is no right way or wrong way to work leads, just so long as they are worked sincerely, enthusiastically and with the goal of finding…

Do not make the mistake of carrying out in-house telemarketing every day. Even the best agents can burn out. It is more sustainable and productive to have agents do in-house telemarketing for an hour or two each day. The Lead Response Management Study found that some days of the week are better for calling and…

Even though you may be buying quality leads from a lead generation company, leads alone do not sell the product. The agent buying the leads is responsible for working those leads promptly, enthusiastically, and confidently. Quality leads only open the door to a world of potential customers for the agent seeking to grow an agency…

Insurance leads “are” your job. Work them like they are and expect success. Whether you are just starting out selling insurance or are an old hand at selling policies, you have likely tried the delicate art of cold calling. It is not for everyone and many agents would rather not have to deal with picking…

So you know that you plan to be in business for a long time. You have that mapped out in your goals for the future, right? You have one of the greatest chances – ever – to market your insurance agency to thousands of receptive potential customers. You have developed your character, attitude and communication…

Online marketing, despite what many may think, is going to be with us for decades to come. Maybe you thought that only clothes, perfume, dishes, sheets and books were pretty much the only things that worked in an online marketing milieu. Perhaps you thought insurance contracts could not possibly be sold online, as they were…