Lead Generation

2018 was a year of discovery and growth for our team, and we have made some interesting discoveries that we thought you should know for your business practices. One of the most prominent discoveries our data showed was that Health and Medicare consumers are quickly adapting to mobile search faster than any other insurance sector…

In the world of insurance agencies, there seems to be a never-ending argument between two camps, the cold insurance leads and the warm insurance leads. Which type of lead is better? Maybe, it is time the examine this debate. Warm leads are prospects who have demonstrated an interest in your agency. In other words, someone…

Leads are the uncontested lifeblood of your insurance agency – the best way to grow. So what are some of the best ways to attract new customers? Most agents will often focus on attempting to obtain as many leads as possible. However, hasty connections are not likely to produce the results expected. Part of insurance…

All insurance agents more or less experienced will have to face bad leads in their sales careers. Dealing with bad or aggressive and unwelcoming leads can be highly stressful. Bad leads can cost agents both their time and money. Is there a way to avoid bad lads? How should agents deal with bad leads? If…

The idea of generating your own leads to market your insurance business is appealing to all insurance agents. It seems to be the ultimate sign of drive, business determination and success. Moreover, it may look like a money saving option. However, this often proves to be misleading. Generating your own leads at first sounds like…

If you want to be able to work with the best leads and have even more time to do so, use only the best quality leads you can buy. Best quality leads, are ones that are exclusive only you, pre-screened, pre-qualified and not shared with other agents. Buying quality leads ultimately saves you time and…

If the answer is yes, you are more than halfway to a wonderful career in sales. If you said no, do not worry, you can learn how to engage potential customers. Establishing a personal connection with your agency's leads can be tricky, especially for new agents. Knowing how to talk to people in a conversational…

If you are at the beginning of your insurance sales career or a new employee looking for a review, here are some tips on obtaining leads. Working with leads to sell insurance is as much about the product as it is about you. Remember that you are the most important factor in successfully getting leads.…

To accomplish your agency's business goals, you need to establish a sales and marketing platform. An effective system will drive your agency's profits. But first, do you know that the difference between marketing and prospecting leads? Prospecting leads involves a one-to-one interaction between agent and client that will hopefully result in a sale. You are…

Sometimes selling a product is vastly different than promoting an insurance agency. It is helpful to know the difference. To accomplish your business goals, you need to have an established sales and marketing platform. An effective system will drive your agency's profits. For any independent agency, investing in a marketing strategy is key. However, even…

Successful insurance sales lead to growth in your agency. What you will chose to do to obtain these sales will dictate how successful you and your company will be. To maximize your success be sure to employ marketing strategies. Having knowledge of how to drive traffic to your website, creating valuable and relevant information, and…

Obtaining leads can often take one of two ways, through non-exclusive lead generation or exclusive lead generation. Below is a breakdown of the two methods and their advantages and disadvantages. Non-exclusive leads Non-exclusive leads increase competition among agents, they usually sell at a lower price than exclusive leads. When buying non-exclusive leads from a lead…

Insurance agencies have always been focused on sales however, customer knowledge has become a key marketing tactic within the last decade. Customer knowledge refers to the understanding agencies have of their customers' needs and wants, and how that knowledge feeds into the agency's products and services in order to foster successful customer relationships. While knowing…

A study done for Harvard Business Review showed that about 70 percent of leads are never followed up with. Things can get busy at an insurance agency and it is tempting to put off those follow-up phone calls. In fact, companies do not respond fast enough to leads. Upon first contact with a perspective client,…

Getting objections from perspective leads is expected, but also a frustrating part of selling insurance. However, objections present an opportunity to convince perspective leads of your product. Furthermore, rejections will also help find bad matches for your product. There are four most common objections to a sales pitch, and they include issues with budget, authority,…

Marketing today is as much about keeping existing customers as it is about attracting new ones. If customers have a good experience using your product or service, they are more likely to spread the word. When those new leads call you, you need to be readily available. While it is true that some days are…

Whether you are just starting out or have been in the insurance business for a long time, increasing sales can prove to be challenging. With the rapidly changing area of social media apps, trying a new tactic to increase sales may be difficult but not impossible. The most important thing to remember when trying new…

The most first and most important thing to know when marketing insurance is the product. While that may sound like an oxymoron, if you do not know the insurance you are marketing then your career selling insurance is going to be a very short one. In order to successfully market insurance, you will need to…