Agents

Spend any amount of time scrolling through social media or browsing the internet and you’ll see a lot of content that is trying to get you to buy something, sign up for something, or learn more about something. This type of marketing, known as content marketing, can play a huge role in attracting customers to…

Working with an independent insurance agent has a lot of benefits, and it’s important that your customers - and potential customers - know about them. You need to show them that independent insurance agents offer value that captive agents cannot. This will prevent them from seeking help from a captive agent, and from searching for…

The secret to growing your business is taking care of your customers. You have to build customer confidence and trust in order to build a strong, dependable consumer base. At the end of the day, people buy from people that they trust, but it's not always easy to get people to trust you when you're…

Did you know that YouTube is the second most-used search engine in the world? This makes sense: if you’re looking for a quick answer to a question, what better way to get it than by watching an engaging video on the subject? In fact, in a recent survey, nearly 60% of executives  said that they…

Your customers are the foundation of your business, so your number one priority should be holding onto your existing customers. New business is important, but customer retention is more important, especially when it comes to your bottom line. In fact, did you know that it costs 6 times more to gain a new customer than…

If you want to grow your business, then customer service is one of the most important things that you need to focus on. Each interaction that a customer has with your business will either build it up or tear it down. Great customer service leaves customers satisfied, and when they are satisfied they're more likely…

Whether you are a new insurance agent, or an established one, getting an appointment with a direct carrier is critical to your success. Getting an insurance carrier appointment, or being appointed by a direct carrier, means that you have authorization from the insurance company to act on its behalf. It allows you to have access…

It can be easy to put all of your focus on turning leads into sales, and on growing your business, instead of focusing on what is most important: your customers. There is nothing wrong with wanting to grow your business and become more successful, but at the same time it’s important  to take a step…

Trying to connect with prospective clients over the phone can be frustrating. About 80% of the calls you make will go to voicemail, and you’ll spend about 15% of your time leaving messages. Unfortunately, as an agent, there is no way to avoid this method of communication. While you might question whether it is worth…

Social media is an extremely powerful tool. In fact, consumers are 43% more likely to purchase a product when they learn about it through social media. But there is an art to social media, and if you want your business to benefit from using it, then you have to post great content. Providing the right…

How many emails do you send in a week? Most likely hundreds. While each email gives you the opportunity to market yourself, did you know that your email signature can do the same? An email signature is a great automated marketing tool that some agents overlook. Instead of simply signing your name, you could be…

A good agent knows that they can only succeed with the help of their customers. Customers look to agents for help finding a plan that meets their needs without breaking the bank, and that is what you aim to do. But your work doesn’t stop there: you need to be constantly learning and educating, as…

As technology evolves, so do customers' needs and expectations. Customers have gotten used to accessing customer service help 24/7. If they can’t get help immediately from one source, they will seek it elsewhere. In fact, research shows that if a customer does not get a response within 5 minutes, the odds of converting them into…

The recent pandemic has wreaked havoc on businesses, forcing some to shut down, and others to find new ways of doing things. One way many businesses have adapted is by moving much of their work online and using Zoom or other digital tools to keep in touch with colleagues and clients. Not only have many…

If you feel like you’re struggling to bring in new clients, you may need a new marketing strategy. One of the most effective marketing strategies out there might actually surprise you: teaching classes on insurance. Conducting seminars and workshops in your area of expertise will get your name out there, and will help you earn…

Working as an independent agent comes with advantages and disadvantages. The plus side of going it on your own is better pay, but the downside is that you do not have the network, or the training that comes with working for a company. But that does not mean that you cannot build your own network…

  Congress recently signed the CARES Act to help relieve Americans of the economic impact COVID-19 has had in the US.  As part of this stimulus package, there has been a Small Business package included.  This $350 billion dollar program is called the Payroll Protection Program (PPP), and independent contractors can begin applying on Friday…

Studies show that around 78% of people say their opinion and perception of a brand permanently changes after the first interaction with a sales rep. And any good sales rep will know that the first call - especially the first 30 seconds of that call -  along with the timing of the call, is everything.…