Direct carriers have dominated the insurance industry for a long time, creating constant competition for independent insurance agents. And it can be very hard for independent agents to compete against them: direct carriers use tactics like continually slashing prices, and they spend billions of dollars every year on advertising to lure in as many customers…

If you’ve decided to start your own insurance agency, congratulations! This is an exciting time, when you’re at the beginning stages of what will hopefully be a very rewarding and successful journey. But you need to know that, while starting an agency from scratch is possible, it's not going to be easy, and you’ll need…

If you want to get your business noticed by more people, you have to invest in content creation, including blogs and social media posts. You can choose to have a presence on multiple social media platforms, such as Instagram, Facebook, Twitter, YouTube, and even TikTok. If you choose to be on multiple social media platforms,…

Getting into the world of insurance sales is exciting, but it can also be stressful. Trying to establish yourself and your business takes time and a lot of commitment, but if you put the work in, you will thrive. A big part of establishing your business and getting yourself to the point where you are…

“I need to think about it.”  “I can’t afford it.”  “Maybe later.”  You have probably heard all of these common insurance sales objections when working with a lead, and it can be disheartening; after all, no insurance agent wants to hear “no,” and lose out on a sale! But the good news is there are…

Paid traffic is a great way to grow your business, but after a while you might get tired of paying for leads. And we don’t blame you: not only is paid traffic a big investment, it’s not even guaranteed to work. For example, you can never be sure that people will want to click on…

The ACA Open Enrollment Period comes up fast, and can be a stressful time, not only for people shopping for plans, but also for agents selling policies. There is going to be a large number of people looking for health insurance this month and next, so you’ll need to be prepared! In order to have…

If you’re working with Medicare beneficiaries whose income is above a certain level, they will have to pay a surcharge on their Parts B and D premiums, known as the Medicare Income-Related Monthly Adjustment Amount (IRMAA). These surcharges are determined by the Social Security Administration; beneficiaries will receive a predetermination notice in the mail showing…

Have you been thinking about marketing on social media platforms like Facebook, YouTube, TikTok, and Instagram, or are you already doing so? These are all great ways to reach customers in different age groups, but if there’s one platform you should definitely add into the mix, it’s Twitter. Twitter has been and continues to be…

As an insurance agent, the success of your business is based not just on the strength of your customer service, but also on your ability to convert a lead into a client in the first place. One of the best ways to convert leads is by getting them to respond to your call-to-action, which isn’t…

If you’ve never had a client’s health insurance or Medicare Supplement Plan application get delayed, consider yourself one of the lucky few. It happens to the best of us: you submit an application for your client that isn’t filled out completely or correctly, delaying their coverage - and not only that, but your commission also…

As an insurance agent, you will most likely be faced at some point with a client who wants to cancel the policy that you sold them. Even if that does happen, though, it doesn’t mean that it’s all over: you still have the opportunity to keep that client by speaking with them and helping them…

Every year, Social Security beneficiaries receive a cost-of-living adjustment, or COLA, which usually bumps up their payments by a percentage point or two. For 2022, though, beneficiaries could be in for a much bigger than usual COLA:  in 2021, the COLA was 1.3%, but for 2022, the COLA is expected to jump 5.3% - the…

If you aren’t already sending out an email newsletter to your customers, you need to get on it! Why? Well, did you know that 90% of consumers prefer to receive updates via an email newsletter? Email marketing newsletters are one of the best ways to engage your leads and customers, and will help with customer…

If you have not been collecting data to help you improve your clients’ experience, you are probably doing your business a disservice, and are not growing it as much as you could be. Insurance is a competitive industry, so you need an edge to keep your customers - after all, they’re the lifeline of your…

Your habits, whether good or bad, are a huge part of how you live your everyday life; in fact, 40% of your actions throughout each day are not based on conscious decisions, but come from the force of habit. These habits can spill over into your working life, too, and affect how you conduct your…

More than likely, you’ve got big goals for your career and your business. And that’s great: goals are important because they help trigger new behaviors and keep you focused and driven; in fact, a Harvard Business study revealed that 14% of people who have goals are 10 times more successful than those without goals. But…

You’ve probably been hearing the term “ransomware” a lot lately; reports of this type of cyberattack have doubled in the past year alone. Any business, or even individual, can be targeted by this form of malware, with which a cyberattacker encrypts a victim’s files and then demands a fee, or ransom, to restore access to…