5 Ways To Make Your Brand More Appealing To Customers

As the former CEO of Amazon, Jeff Bezos, once said, “Branding is what people say about you when you’re not in the room.” Your business and the services you provide leave an impression on your customers long after you make an insurance sale. You need to stay one step ahead of your many competitors by leaving the right impression. How do you do this? By standing out from the crowd, making your brand more appealing and memorable, and getting customers talking about you. Here are some tips that will help you make your brand more unique and appealing. 

1. Have A Good Sense Of Humorcaucasian man with a suit on laughing

One way to stand out is by using humor to promote your brand. If possible, tell a funny story or make some jokes about your brand in your newsletters or in your social media posts. Making people laugh will do two things: it will encourage people to share your posts and help them to remember your business.

2. Use Colloquial Language

Sure, you are familiar with insurance jargon because it’s your niche, but this is not true for your customers. Using insurance jargon is a conversion rate killer – customers want you to explain things to them in terms they can understand. If customers can’t grasp what you’re saying, they’re likely to tune out, not ask you what anything means, and possibly move on to the next agent. Remember, people don’t want to buy what they can’t understand! Skip the jargon and talk to your customers like you are talking to a friend, not a client. 

3. Humanize Your Brandgroup of hands holding each other's wrists forming a circle of hands

Would you like talking to a robot? One that does not show any emotion or give you any sense of human connection? Probably not. The same goes for leads and customers. Sure, having an automated chatbot is convenient, but people crave human connection. Show people who you are by writing a bio about yourself on your site, and use your social media presence to show your personality and share some behind-the-scenes updates on your business. You can share stories on your site or social media accounts, use live chat support to speak with customers, and take it personally, literally. People want to know about the person behind the scenes, rather than just the business and what it can provide for them. 

4. Offer Rewards to Loyal Customers

Who doesn’t like free stuff and discounts? Consider starting a loyalty program to show your customers you value them, and incentivize them for every friend they refer. By doing so, you will not only keep their business, but you’ll also encourage them to promote your business to their friends so they can join in on the rewards. Give your customers as many reasons as possible to continue working with your company! 

silver trophy with a gold band around the cup
Customers want to buy from people who are successful and earned the trust of other’s. Show your accomplishments by displaying your awards.

5. Display Awards

Customers want to buy from brands that they trust. One way to show that they can trust you is by showing any awards, certifications, or recognitions you have been given along the way. You can also share testimonials and reviews from customers, because most customers read reviews of a product or business before purchasing. In fact, testimonials can boost conversions on sales pages by 34%!

Finding the right way to brand your business is important, take the time to incorporate these tips to help grow your business. The more appealing the brand, the more people will remember you, and the more they will talk about you, which leads to repeat customers and referrals. Think about your values, your mission, and the audience you want to target, and think about what they want and how you can make them comfortable. The more comfortable they feel with you and your brand the more they will trust and use you!

How To Help Businesses With Worker’s Compensation

The past year has been a serious struggle for many business owners, and many who have managed to stay in business are confused and seeking help from agents about their insurance options. Many businesses are looking to reduce costs and recover some of the losses they have experienced. In addition, some businesses have had to let go of some of their employees, or have had to change the roles of their workers, which could put those employees at greater risk of injury. Business owners will turn to agents like you for help evaluating their worker’s compensation needs, and will also be looking to save money, so be prepared with your strategy for how to help them. 

illustration of money bills over a person's hand with a suit on
Payroll changes will affect the worker’s compensation benefits and costs.

Discuss Payroll Changes

How much an employer pays their employees plays a crucial part in determining worker’s compensation premiums. This also means that the number of employees a business has determines how much they will pay in premiums. The less employees they have (possibly due to layoffs), the less they will have to pay. You can help your customers save money on their premiums by going over their payroll changes with them. 

Ensure Employees Are Correctly Classified 

During the pandemic, some businesses were forced to lay off workers, or needed to change some employees’ positions – and classifications – due to being short-staffed, or both. These changes will affect how these workers are covered for the new risks they can face. When an employees’ classification is changed, the cost of your customers’ premiums could change, as well. Incorrectly classifying employees, or forgetting to change their classifications, is an easy mistake for business owners to make. Make sure to discuss this with them in order to make sure employees are correctly classified, so you can possibly save them money. 

two set of hands each holding a magnifying glass.
When an employee gets hurt, it is important to send them to see a medical professional and then investigate what happened.

Know What To Do When Employees Get Hurt

In the event that one of their employees is injured, your client might come to you for help. Knowing the process will make it easier for your clients. Let them know the steps: first, they should always direct their employee to get checked out when they are injured. Next, your client needs to investigate the accident and take any statements. Finally, they can file a worker’s compensation claim with the insurance company. 

Be The Middleman

Sometimes a business owner will come to you to play the middleman between them and the insurance company. It is your job to point them in the best possible direction and, because you work directly with the insurance company, you can serve as the intermediary between them. 

Help Build A “Recovery-At-Work” Plan

If  your customer’s employee gets hurt, getting them back to work can be a long process. When the employee is able to return to “light duty,” they will have some restrictions. You can help your client come up with a great return-to-work plan to show employees that they can still be productive and be part of the team, when they are ready. You can help your customer identify work activities that their employee can engage in based on their doctor’s restrictions. 

The best way to help your client and keep them happy is by explaining employee classifications, how to deal with payroll changes, and what to do when an employee gets hurt. You can help them save money by going over their options, pointing them in the direction of their best option, and providing the best customer service you can. 

Top 3 Reasons Agents Fail

Selling insurance is easy, right? Sure, if you’re a veteran and have been doing it for years. But for most agents who are just starting out, and even for some who have been selling for a while, it can be a struggle, and many will fail. It is actually estimated that about 80% of new agents will fail within the first 3 years. If you are aware of the reasons why agents fail, then you can avoid these mistakes and become successful in the insurance industry.

Expecting A Lot In The Beginningillustration of a man in dress clother with his head on his laptop keyboard

This is the biggest mistake you can make as an agent. It would be great to get into the insurance business and flourish right away. But that is not realistic. Selling insurance is a slow and steady race, because of the time it takes to build a customer base. In order to get that customer base, you have to put effort into building a website, creating a social media presence, doing email marketing, and more to get your name out there and get your business known. 

But even before you can build up your customer base, you need to get leads, which can take quite some time. In order to get leads that are exclusive and ready to buy, you have to put in a lot of work, including knowing how to speak to customers, and showing superior customer service skills. Benepath can supply you with great exclusive leads at a low cost. Our leads simply fill out a form on our website and are ready to speak to an agent about their insurance options.

Not Having Enough Training

An insurance agent needs to know their stuff, which means you must constantly learn what is new and what has changed in the industry. How can you get more training and education? There are plenty of online courses available. You can also join a network of agents who can help mentor you. 

Focusing On Making Money Instead Of Providing Great Serviceillustration of two magnifying glasses over a money bill.

We get it, you want to be successful and make a lot of money. But choosing to chase money will only end up hurting your business, and you will lose out in the long run. Customers will see that you do not care about their needs, especially if you are pushy about selling plans without showing your customers how valuable they are. Selling insurance is a service-oriented business, and about building relationships, not just making sales. You need to be ready to go above and beyond to meet your clients’ expectations, and keep your relationships going. 

If you want to become a successful agent, great! It takes a lot of work, you have to be educated in insurance, take your time, and know how to run a customer service-based business. If you’re looking for exclusive leads, Benepath has got your back. To get more information, fill out the form on the side of the page, or call 866-368-0377.

How To Be An Adaptable Agent

The insurance industry is always changing, and this past year has shown just how all the variables that can come into play require adaptability. As an insurance agent, you have to be able to quickly adapt to any changes in your industry, whether they are changes in plans, insurance companies, rules and regulations, or the needs of your customers. Being adaptable will help your business grow in the long run, because the more flexible you are, then the more successful you will be. But how exactly can you be adaptable?

woman's arms sitting at a desk in front of a laptop with a cellphone next to it and a tablet next to the cellphone
Technology is always evolving, so it is important to keep up with it to make comparing plans easier.

Keep Up With Technology

Technology is constantly developing, growing, and changing. People have grown to rely on technology for almost everything: keeping up with friends, finding answers to their questions, getting directions, and shopping – and that includes shopping for insurance! Your customers are looking for convenience, so if you do not keep up with new technology, you will find yourself struggling to sell insurance.

Stay on top of all of the ways to make selling insurance as convenient as possible for your customers. Learn how to share your screens with customers, create a website and keep it updated, and make signing up customers online an easy option for them. 

Expect The Unexpected

If there’s one thing you’ve probably learned over time as an insurance agent, it’s that you should always be ready for the unexpected. The pandemic is a great example of the unexpected! When it hit, agents had to adapt to selling insurance solely over the phone and through video meetings. Adaptable agents, who transitioned easily to selling over the phone rather than relying on face-to-face interactions, were much better prepared to continue selling through a difficult situation. 

Always be ready to tackle any obstacles to selling that are thrown your way, which brings us to the next tip…

Embrace Challenges

How you look at a tough situation will determine how successful you are at tackling that challenge. If you approach a challenge with a positive attitude, you are more likely to have an open mind and find the solution more quickly, and not get frustrated. Being frustrated, annoyed and angry will only lead to giving up, and that’s not an option in the insurance business. After all, it’s not always easy trying to find the perfect plan that meets all of a customer’s needs, and you are bound to be faced with angry customers or periods of rejection. 

illustration of scissors cutting the t off of the word can't

Take a deep breath, take a break, and come back to work on the challenge with a clear mind. It will make a world of difference, because not everything is going to come easily to you, no matter how long you have been doing the job. 

The best way to be successful in any business is to be adaptable. Keep up with the latest technology, with any changes to insurance companies and their plans, and most importantly with your clients. Leads all have different needs, and learning to adapt to them is very important  to having happy, satisfied customers. And if you do end up with unhappy customers, learn to take on their feedback so you know what you need to improve. Remember, if you are struggling to find exclusive leads that are ready to buy, Benepath can help. We provide exclusive leads that are sent to you and only you. We also provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry.  To get more information, fill out the form on the right side of the page, or call 866-368-0377.

Cyber Liability Insurance: A Must For Businesses

Cyber insurance is a must for most businesses, especially now when so much business is being conducted at home and online. Cyber scams and phishing have increased by 40% in the last year alone, which is why it is more important than ever to convey to leads how vital cyber insurance is to their business. Just one cyber attack can mean a significant loss of revenue, or even the loss of their business. But before you can sell cyber insurance, you need to know exactly how it works and how to sell it. 

a hand holding a cell phone with the words sign in on it and above the cell phone are the words "warning cyber attack" in large letters
Approximately 62% of cyber attacks are on small to midsize businesses.

Why Cyber Liability Is Needed

Approximately 62% of cyber attacks are on small to midsize businesses, and without cyber insurance to fall back on, most of these businesses will not have the means to survive the attack. The attack will end up costing them thousands of dollars, if not millions. In fact, the average cost of a cyber attack to a business is approximately $2.2 million. 

Cyber insurance is needed now more than ever is because so many employees are currently working from home. With so many employees logging in to business’ servers through their home routers, businesses are at a much higher risk of cyber attacks – in fact, 1.8 million cyber attacks are conducted through home routers! 

What Cyber Liability Insurance Covers

When speaking with clients about cyber liability protection, it is important to make clear that they may not be as covered as they think they are when it comes to cyber security. First of all, even if they have security software, nothing can stop 100% of cyber scams and attacks, because technology is constantly changing. Second of all, if they have an E&O policy, they may think that cyber events are completely covered. Unfortunately, this is not the case; these policies will offer some coverage against legal claims of negligence and errors, but not from damages resulting from a data breach. One sure thing that can help these businesses survive an attack is cyber liability insurance.

When selling cyber liability insurance, understanding the difference between first-party and third-party coverage is a must:

man sitting on a couch with a laptop on his lap with a lock icon on the screen.

  • First-party coverage: protects the data they own, such as information that pertains to the business and its employees.
  • Third-party coverage: covers liability associated with breaches of customers’ data.

Tips For Selling Cyber Liability Insurance

In order to sell cyber liability insurance, you must first be knowledgeable about the different types of policies and coverage they offer. Business owners are looking for help in finding the best policy for their specific business, which is why they come to you – so make sure you know your stuff! Here are some tips that will help you:

  • Speak In Relative Terms– Help your prospect understand the policy using simpler words, and try not to overwhelm them with insurance jargon. 
  • Understand The Risks– Each business has its own risks based on its specific industry, so learn to detail the scope of cyber risks for each type of business.

    african american hands in a suit holding a white piggy bank.
    It is important to try and find the most savings that you can for a lead, not only to sell, but to build customer loyalty.
  • Decide What Policy To Sell– Once you evaluate the business, you can decide if they need a standalone policy or a packaged policy. They might need coverage for third-party liability or you can package it with an E&O policy. 
  • Find Savings– Business owners might be afraid to invest in cyber liability insurance because they are afraid of how much it will cost them. If you can find them savings and discounts, then do so. If not, then you should explain to them the importance of cyber liability insurance compared to the costs of not having it in case of a breach. 

Businesses are continuing to shift toward technology and this puts them at a higher risk for cyber attacks. Knowing these risks and the importance of protecting businesses with cyber insurance, as well as following the above tips, will ensure your success selling cyber liability insurance.

Facebook Marketing Do’s & Don’ts

Social media is a great tool for expanding your business, because it reaches such a large audience. Most people are on their phones for much of the day, and they often find themselves scrolling through Facebook. As they do, ads will pop up for products they might be interested in, or their friends might suggest a business or product. There’s a reason that so many businesses market themselves on Facebook: it remains the most popular social media network. With some smart Facebook marketing tactics, you can get your business noticed on the platform; but if you want to grow your business successfully through Facebook, you need to know what to do and what not to do.

Do:

green circle with a white checkmark in the middle

Create a Page, Not a Profile

When you begin to promote your business, it might seem like the easiest thing to do is to post on your personal Facebook profile. But you will look more professional if you have a Facebook page for your business. 

Share Engaging Content Consistently

a white poster beinh held up with a concept map of social media
Share your content often and optimize the posts by using hashtags.

People will follow you and take the time to look at your posts if they are engaging and interesting. Don’t just post text-based content; instead, take things a step further with visual content such as live video, photos, and GIFs. People love GIFs! The key is entertaining your audience as well as catching their eye. Don’t just constantly post about your business and what you can do for them; post relatable information, have them engage in polls, and share relevant news stories. Try to post between 12 pm and 3 pm on weekdays and between 12 pm and 1 pm on weekends, and use scheduling software to help manage your posts. 

Optimize Your Posts

Sharing engaging content is the first step, but the next is to optimize your posts. How do you do this? By using hashtags and tagging other pages. Don’t overdo it with the tags, use about 1-2 per post and no more than that, or you risk compromising engagement levels. In addition, limit your posts to 50 characters or less to grab the attention of your audience, and include a clear call to action like asking them to “share” the information with others. 

Respond To Comments

One of the most important things you can do when Facebook marketing is engage with your audience when they comment or have questions or concerns. Respond as soon as you can to comments and questions, especially if they are complaints. You should generally aim to respond within the hour of the comment or complaint being posted;  if you do not, you risk losing that customer or prospect to your competitor!

Don’t:red letter X in a red circle

Just Promote Your Business

As we mentioned earlier, you should be posting about more than just your business and how great you are. The purpose of Facebook marketing is to promote your business, but the best way to do this is by building relationships with people. You cannot do this if all you do is constantly promote your business. Aim for 5 informational posts, 3 original content posts, and 2 fun posts per week.

Ignore The Negatives

the word click in a red rectangle with a hook in it and hands going towards the red button
Never use clickbait or you will lose your customer’s trust.

One of the biggest mistakes you can make is to ignore all those pesky and annoying comments people make on your post. If someone decides that they are unhappy with your business and then voice their opinion about it, address it! Do not ignore it or it will hurt your reputation. Nobody likes to be ignored, and by ignoring the negatives, people will think that you lack in customer service. Respond to the comment and then send them a private message to further talk about the issue and find out how you can help. 

Use Clickbait, Ever

Everyone hates receiving spam emails, texts, and spammy content. Posting clickbait content is a sure way to lose your customers’ trust and their business. Focus on authentic content that is not misleading. After all, you want to get more traffic to your page, not the other way round. 

Lead Types

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