Why You Should Consider Live Transfer Calls

When you choose to go with live transfers, or warm transfers, you’ll get connected directly to exclusive leads seeking insurance quotes and help. Live transfer calls are typically more expensive than traditional leads, but they’re worth it: using these leads will save you time and increase your chances of signing clients. Working with Benepath will help you further increase the number of clients that you sign, because we have a process that generates real-time exclusive leads who you will have no trouble getting in contact with.

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Consumers fill out an online form for insurance and when they submit it, it is directly sent to an agent.

How Live Transfers Work

Live transfers are simple. Consumers on the hunt for insurance find our page, enter their zip code, and fill out our interest form. Once they do this, we immediately get the lead on the line and transfer them to you; we will also send their info to you via text, email, and will even link it to your CRM! This way, if you miss the call, you will have their information and can call them back. Being connected directly to a lead who is actively searching for insurance greatly increases the chance that you’ll make a sale. 

Benepath offers agents sales-boosting tools that other companies do not. In addition to providing real-time exclusive leads, we also create a custom “thank you” page for you. This means that each lead who we transfer you to will know your name, business, and biography immediately upon completing their interest form. They’ll have seen your face and learned a little bit about you before they even speak to you, and so will feel comfortable with you right from the start.

Benefits Of Live Transfer Leads

illustration of a hand in a suit holding the middle of two balls, one with clock and the other with money.
Using transfer leads will save you time and money!

Save Time

Instead of searching for your own leads or getting the runaround with online insurance leads, live transfer calls allow you to immediately get in contact with the lead. These types of leads guarantee that there will be a lead who is ready to  to speak with you, so you won’t need to waste time  playing phone tag, sending emails back and forth, and chasing down leads. Instead, you’ll have  more time to speak to more leads and make more sales.

Guaranteed Interest

In order to secure a sale, it is important to contact a lead as soon as possible. With live transfer leads, you will automatically be connected to a lead as soon as they express an interest in speaking with an agent. With an online lead you just get the name and phone number of someone who has expressed interest in insurance, but with a live transfer call you’ll be given a lead who is prepared to speak to you and is ready to sign up. This will help you to strike while the iron is hot!

You Know What You’re Getting

Receiving a lot of leads is not all that beneficial to you if those leads aren’t qualified. With live transfers you know exactly what you’re getting; the interested party has already gone through the qualification process before their information is passed on to you. They have also already filled out an interest form so you know exactly what they’re looking for. This will save you from having to filter through individuals who don’t qualify for the insurance options you have to offer.

They’re Exclusive

silhouette of two men with a caucasian hand in the middle drawing red line with arrows on the ends

A live transfer call is 100% exclusive because it is transferred to one and only one agent. These leads are never transferred to another agent or marketed again. Unlike many other companies that  sell insurance leads over and over again, Benepath will never share your lead with another agent.

Why Use Benepath?

Working with Benepath means you’ll be able to free up more of your time and increase your sales. We offer you real-time exclusive leads who are warmed up and ready to purchase an insurance plan. You will just have to provide us with the days and times that you are available so that we can send you live transfer calls during your specific hours. In short, we do all the work for you, finding you pre-qualified leads and simply passing them off to you to make the sale. Benepath will  provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available!

Showing Your Clients The Value Of An Independent Agent

Working with an independent insurance agent has a lot of benefits, and it’s important that your customers – and potential customers – know about them. You need to show them that independent insurance agents offer value that captive agents cannot. This will prevent them from seeking help from a captive agent, and from searching for quotes on their own. The more that people see the value in working with an independent agent such as yourself, the more they will continue to use your services, and the more likely they will be to bring others on board to use your services. Share the following benefits of working with an independent agent with your customers, so you can help them understand what you bring to the table and why they should consider doing business with you.

take it easy spelled out on blocks.
Take the weight off your customer’s shoulders by doing all the comparing of plans within minutes.

Ease

70% of people say they would rather research and compare plans themselves than speak with an agent. They don’t want to be hassled or given the runaround, and they think that, by cutting out an insurance agent, they’ll get a quicker, easier transaction. It’s your job to show your customers how easy it is to do business with you. Highlight the fact that you can compare plans from multiple carriers for them in minutes, without any obligation, and that you’ll take the weight off of their shoulders by saving them time and frustration.

More Choice

Make sure your customers know what it means that you are an independent agent. One of the biggest advantages of working with you is that you can offer more plan choices from multiple insurance companies. Make it clear that you have access to multiple plans to meet their specific financial and medical needs, and that you can get them the most competitive prices. Show them how you are able to offer an extensive list of comprehensive coverage options, affordable prices, and possibly even discounts that wouldn’t be available to them if they didn’t work with an independent agent. 

Personalized Servicetwo women sitting at the end of a desk with one in a business suit pointing at a laptop screen

Something you can offer your customers that other agents cannot is personalized service and unbiased advice. You work for your customers and not the insurance carriers, and can advise them to make the best choices based on their needs. Show your customers that you go the extra mile to truly understand their needs. Learn their names, treat them like a person, and thank them for their service. Customers might think that most agents just want to make a quick buck, but if you provide them with a more personalized approach, you’ll have a customer for life, and more referrals so you can keep growing your business.

Education

Insurance jargon is not easy to understand, but, as an insurance agent, you have the benefit of being educated on the subject. Let your customers know that you can thoroughly explain to them  exactly how their coverage works, that you can help them with the claims process, and that you can provide strategic advice all along the way. 

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Independent agents offer peace of mind by offering 24/7 assistance.

Peace Of Mind

Aside from convenience, the next most important thing to customers is peace of mind – they want to know that they’re working with the best agent and that they’re getting the best plan possible. You can provide this peace of mind by being there for them whenever they need help and by providing the best customer service possible. Tell them – and show them – that you are there to help 24/7, and that you are accessible through multiple channels. But also show them that you won’t overuse their contact information or harass them! Anytime they need help, make sure you are there for them. After all, without your customers, you wouldn’t have a business. Make them your number one priority, so you can keep your current customers and also gain new ones.

Building Customer Confidence

The secret to growing your business is taking care of your customers. You have to build customer confidence and trust in order to build a strong, dependable consumer base. At the end of the day, people buy from people that they trust, but it’s not always easy to get people to trust you when you’re selling insurance. The fact of the matter is, many people simply don’t trust sales people. Don’t let that discourage you! There are some easy ways that you can gain the confidence of insurance shoppers. 

Share Video Testimonialscaucasian hands on a laptop keyboard with "customer testimonial" on the screen

The saying “show, don’t tell” holds true in most situations, including in the world of customer service. People want to see great reviews of a product or business before pulling the trigger on a purchase, so don’t only show your customers the work that you’ve done or have them simply read reviews from your clients; show them video testimonials of customers you’ve helped. People want to know that they are dealing with someone who truly cares about and helps people, and what better way to highlight your personal relationships with your customers  than by sharing how they feel about you in their own words?  

Talk About Yourself/Build A Connection

Build a connection with your customers by letting them get to know you. Don’t try to rush into a sales pitch; instead, start by talking about yourself, your children, and your pets. If your children are in sports or any after school activities, talk about them and your involvement with the school or community. When you share these aspects of yourself, customers will feel a connection with you and will be more likely to look at you as more than just an insurance agent. They will feel more comfortable opening up to you, and in the end they will feel like they have spoken to a real person, not just a salesperson.

Offer Great Customer Service

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Be there for your customers when they need you and make them top priority.

Customer service means always being ready, willing, and able to help. When a customer contacts you, be sure to contact them back as soon as possible. Always keep them informed about any changes to their policies, and serve as a resource center for them. Find any solutions to their problems if you can, and take on their problems as your own.

But great customer service is not just about the practical side of things. It’s also about showing  a genuine interest in your clients and in protecting them. Customers get tired of hearing sales pitches and feeling like they are being strong-armed into a sale. They want to know that you truly care about them, so take your time with them, and ask questions so you can better understand their needs. Over-explain and be empathetic while going over their insurance options, and be honest about what plan will best work for them and why. Be genuine, and your customers will pick up on that and appreciate it.

Build A Strong Reputation

Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” Reputation is everything when it comes to gaining customer confidence, so you need to build a worthy reputation for doing the right thing, which means taking the time to genuinely help customers as much as you can without being pushy. If you don’t focus on customer service, you could end up with a bad reputation, and then you can forget about trying to convince a potential customer that you are the right insurance agent for the job. Never stop working on your reputation; if you do end up with any unhappy customers, always take the time to try and make things right if you can.

Make your customers your top priority at all times. Period. There are no shortcuts when it comes to gaining confidence from your customers and potential customers. Provide them with the best service you can, be honest and transparent, and don’t cut corners. In return, you will have loyal customers and boost your sales. It’s as simple as that.

Cold Calling Tips For Agents

Selling insurance is a competitive business. Even if you have the most comprehensive policies with the best prices, it won’t matter if you don’t master the art of cold calling and selling your plans. Cold calling requires determination, energy, and a lot of preparation. Calling people who are not expecting to hear from you can be stressful and overwhelming. If it isn’t done right, your calls could end with a hang up. To avoid rejection, we have some tips to help you get through cold calling, as well a sample script you can use to start making successful calls.

Plan Ahead

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Before hopping on a call, make sure that you are ready and know what you’re going to say and ask. Don’t talk about yourself; instead, focus all of your questions on your client. You want to learn as much about them as possible. The best way to do this is by planning all of your questions in advance.

Be Personable

Start your phone calls feeling optimistic and, once you get a potential customer on the line, be open, happy, and personable. After all, your first impression is everything!

Never Ever Ask “Did I Catch You At A Bad Time?”

African American man in a suit sitting outside smiling on the phone while typing on his laptop
Be personable, state your full name and the company you work for so you are in control of the phone call.

If you ask “Did I catch you at a bad time?” odds are the potential customer will say yes and ask you to call back at a later time, with no intentions of ever speaking to you again. You are opening the conversation with a way out for them, so avoid asking this question at all costs.

State Your Full Name & Company

Remain in control of the conversation by stating your full name and the name of your company first. If you leave it to your customer  to ask “Who is this?” or ”What company are you with?” then you are put on the defensive. You always want to be the one that is asking the questions and getting to know them. In general, the person who is asking the question is the one who controls the conversation.

Sell The Meeting, Not The Product

After stating your name and the company you work for, state the reason for your phone call. Cold calling is not about trying to sell the product right off the bat; you don’t want to overwhelm your prospect during the first conversation. It is more about getting to the next step of setting up a time to speak again. They did inquire online about insurance, so your job is to find out what their needs are, and see if you can schedule a meeting. Once you have a meeting set, the rest is a piece of cake.

Brush It Off hands at a desk with both pointer fingers touching the thumbs.

There are going to be times that you are going to have to deal with rejection, or with people being flat out rude. Don’t let it get to you; you have to learn to just brush it off and move on. If you get told off during a phone call, you have to remain pleasant, because if you’re rude then you’ll end up with a bad reputation. If you get denied, just get on another call and focus on the next lead.

Sample Script 

The following is an example of a script that you can use to help you schedule a meeting, and possibly make a sale:

“Hello [Prospect Name]. My name is [Your Name] and I am calling from [Agency Name].The reason I’m calling is because I see that you’re interested in comparing insurance plans and quotes. I know that having the right insurance coverage is a top priority for you. I would like to review your current coverage and compare quotes in your area for free, so we can see if we can get you a great plan with more benefits at a great price. I’m offering this service for free – all I need is a little bit of  your time. I suggest we have a 15 minute meeting so I can assess your needs and discuss your insurance options. Do you have your calendar handy?”

How To Effectively Use Video Marketing

Did you know that YouTube is the second most-used search engine in the world? This makes sense: if you’re looking for a quick answer to a question, what better way to get it than by watching an engaging video on the subject? In fact, in a recent survey, nearly 60% of executives  said that they prefer watching a video to reading a text. If that’s not enough of a reason to start using video marketing, then consider these stats: only 20% of website visitors read an entire page, but 80% watch videos from start to finish. In addition, your chances of ranking on Google goes up 50 times when a video is incorporated into your website. Now that you know why video marketing is so important, let’s look at how you can use this tool effectively.

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Only 20% of website visitors read an entire page, but 80% watch videos from start to finish.

How To Create An Eye-Catching Video

There are many different kinds of videos that you can create, such as “Why work with our agency” videos, customer testimonial videos, videos that answer FAQs, videos that explain types of coverage, or even fun birthday and holiday videos. Before uploading a video, make sure that it is eye-catching, that it will keep the audience engaged, and that it will market your company well. Some tips to consider include:

  • Don’t make your videos too long. Videos under 2 minutes are the most effective, and  most people prefer to watch a video that’s only 30 to 90 seconds long. So if you’re creating, for example, a holiday video, keep it short and sweet by choosing an animated format. On the other hand, if you want to make an explainer video with lots of detail, try breaking the information up into smaller segments. It’ll be much easier for your audience to digest the information if they are only given a little bit at a time.
  • Consistency is key. When you are building your company’s brand, you have to be consistent in creating relevant content that helps and entertains your audience. Don’t stray away from your message and start creating irrelevant content, or your audience will get confused as to what you’re selling and what your brand is all about.
  • Be yourself. If you want to engage your audience, get to the point and don’t try to force humor or emotion into your content. Content that feels forced will just make viewers want to skip over your video to find the answer they’re looking for. Simply be yourself and state what you or your insurance agency has to offer. Try recording a non-scripted video so you seem more authentic.
  • Make your video look as professional as possible. You don’t need to have a high-tech camera, you can simply use your iPhone, but make use of editing apps to make your video look as professional as possible. And always film in landscape mode! act now on a yellow diamond sign
  • Add a call to action- Make sure that you give your audience a way to contact you or your agency. You can add a link to your website or phone number where they can reach you.

How to Market Your Videos

Once you feel comfortable with creating videos, it’s time to focus on how to get your videos seen. Try marketing your videos through: 

  • SEO linking – When uploading your videos on YouTube, add tags, an appealing thumbnail, and a compelling title and description. Make sure your agency’s name is in the title whenever possible.
  • Email – Include your videos in your email newsletter: when videos are included in emails, click-through rates increase by 200-300% and opt-out rates decline by 75%.
  • Scheduling sites– Use a social media scheduling site to make sure you post videos on a regular basis.
  • Social media– Run a video campaign on Facebook, LinkedIn, Instagram, or Twitter, so that   viewers are more likely to share and spread the word about your business and what you have to offer. Keep your video at the top of your Twitter feed so that it doesn’t get lost  among your new tweets.

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    Participate in online communities with the same interests as your business.
  • YouTube– Post your video on YouTube  to get it out there, to allow people to share it with others, and to allow them to comment and ask questions.
  • Groups with common interests – Target online communities with the same interests as your business. Participate in conversations or discussions while sharing your video on social media sites such as Facebook or Reddit.

Posting videos is a great way to market yourself and your business. By promoting yourself online you’ll be visible to a wider audience of possible customers. Effective video marketing opens up your business to endless possibilities, and will allow you to stay one step ahead of the game – and your competitors.

Preventing Your Clients From Leaving

Your customers are the foundation of your business, so your number one priority should be holding onto your existing customers. New business is important, but customer retention is more important, especially when it comes to your bottom line. In fact, did you know that it costs 6 times more to gain a new customer than it does to keep an existing one? That’s right, so approaching customer retention with the attitude of “I’ll just find more leads and more customers” is not a great idea. graph of bars going upward with money signs on the first and last bar

When it comes to growing your business, sometimes it’s about quality, not necessarily quantity. You need a solid base of loyal customers. Once a customer is gone, odds are they are gone for good- about 90% of customers who leave a business never return. You can prevent this from happening by building strong relationships with your customers and by resolving any problems that arise – doing so will increase a customer’s loyalty by 30%. To improve your customer retention rate and prevent your clients from leaving, you need to look at what customers want and how you can give it to them. 

Why They Are Leaving

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If you don’t tend to your customers except when its renewal time, then you will most likely lose them as a customer.

First, you need to look at why customers might leave your business. Most of the time it’s not because of the price of your product, or because a competitor lures them away. The number one reason customers walk away is that they feel like their agent does not genuinely care about them. 

Are you making this common mistake? You sign up a customer for an insurance plan, and then you don’t make contact with them again until it’s time for renewal, or until they need to make a claim. If so, your customers will feel like there’s no personal touch in your relationship with them; your relationship will feel like a mere transaction. Similarly, if you are not returning your customers’ calls or answering their messages in a timely fashion, that lack of communication will take a toll on your retention rate.

What You Can Do

In short, you have to keep your customers happy, and that means going above and beyond with your customer service. You need to:

  • Build a customer database – Collect information about your customers and keep it in a database such as a CRM. This will keep track of the contact that you’ve had with them, what you’ve spoken about, what they’re interested in, and any problems or complaints that they have.
  • Keep in touch – One way that you can keep in touch with your customers is by sending out personalized emails to let them know about any updates, or any new plans that you think would benefit them. Make sure these emails feel tailored to your customers, otherwise they will just come off like sales pitches. 
  • different apps on a cellphone screen.Offer different channels of communication – This is the most important thing that you can do to retain your customers. You need to give them multiple ways to reach you in case one way doesn’t work. Ask your customers how they prefer to communicate with you, so that you are ready to communicate in that way, whether it is via email, phone calls, texts, or through social media.
  • Thank your customers – People like to feel appreciated and that they are more than just another sale. Go out of your way to thank your customers for their business.
  • Resolve any issues immediately – What many business owners and agents do not realize is that customers who are unhappy don’t usually complain – instead, they just end up leaving. So, if a customer does complain, take that opportunity to try and resolve any issues as quickly as you can. Your customer will  appreciate your attention, and will be more likely to talk about you to others.

Having a lot of customers is great! That means your business is booming. But sometimes it’s not all about getting more new customers – sometimes it’s about keeping your current ones happy. Having a loyal customer base is a more sustainable business model than that of constantly finding new customers to replace the ones you’ve lost. Do your best to keep your relationships with your customers strong, so that they never get to the point of wanting to leave. After all, it is not about competitors or price – it’s all about communication, which is completely in your control.

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