The Secretariat of Insurance Leads

There are 2 reasons why they post odds at the Racetrack:

  1. To assess the likelihood of each horse winning the race
  2. To determine what your potential winnings could be

Amateur bettors might get lucky by picking a longshot because of its creative name (ex. MyROIguy) or the jockey’s pretty colors or maybe the horse “winked” at them in the paddock. And every now and then, those amateurs get lucky and win the race for those very reasons.

For those who would like to make a more educated wager, there are racing programs. This is where you can read more about a horse’s past racing history, the trainers or jockey standings.

Watch Secretariat’s Historic Belmont Stakes Race Here.
But enough about horse racing, how exactly does this relate to selling insurance?

If you’re an agent, you would like to know the likelihood that you will be able to close your leads.

Amateur agents might get lucky with a cheap, shared lead every now and then, but is hoping to hit on a longshot the right approach for sustained success.

More experienced agents don’t buy leads because they’re cheap, they’re more focused on their ROI .

If there was a Racing Program for Buying Leads, it might look something like this:

Benepath Leads Competition
# of Times Sold Only 1 Agent 4 to 10 Times
Lead Generation Google, Bing Affiliates
Incentivized Traffic No Yes
Agent Branding Yes No
Show Clients Quotes Yes No
Benepath Exclusive Leads 4 to 1
Affiliates 10 to 1
Shared Leads 25 to 1
Incentivized 100 to 1

Go with the smart money— Exclusive, search generated leads give you the best odds for long term success.

Aged Leads a Great Fit for Agents

Whether newly licensed or with years of experience, insurance agents from all walks of life see the value in utilizing Aged Leads. The reason is simple–there is strength in numbers.

The more baseball cards a child purchases, the greater the chance they will get their favorite player. The more a stand up comedian practices their set, the better they will deliver when its time to go on stage.

With aged leads, the same philosophy holds true. The more an agent gets, the likelihood of making a sale increases. It’s a low risk proposition with a great chance of seeing a positive return on investment.

Buy a large quantity of Aged Leads for a low price, manage them with a CRM or a Dialer, and sales will be in the future.


Your Information and Lead Order



List the states for your aged leads
How many aged leads
do you want?

  

Lookup State Lead Counts

What type of leads would you like?

Medicare Leads
Life Insurance
Health Leads

Aged Lead Cost
100-249 Leads – $2.00
250-499 Leads – $1.50
500-999 Leads – $1.00
1,000+ Leads – $0.75

Aged Leads Order Information

Order Now and Get 50 Free Leads*

  • The minimum order is the lesser of 100 leads or the total leads available in the state(s) of your choice.
  • Leads will be delivered in no more than one business day from the date of purchase.
  • Please note that the free leads are subject to availability. If you order from a state where there aren’t at least 150 leads, the free leads will be the total number of leads greater than 100. So, if a state only has 125 aged leads available, you will pay for 100 leads and receive 25 leads for free.
  • Leads are delivered “as-is” and there is no guarantee of sales or contact rates


Getting the Most Out of Your Insurance Leads

Walk a mile in the shoes of your prospects.

So, lets say you are going to the department store and as soon as you walk in a friendly sales person asks you “May I help you?”

Well, 99 times out of 100, you tell them “I’m just looking” – right?

Now, you did not go to the store to waste your time – you just were not ready to speak to a sales person.

It’s no different for prospects shopping for insurance.

People go online when they are beginning the buying process – which means doing some research. Nobody does this to simply waste their time.

Of all the prospects, some are ready to speak to you right after they enter their information. Also, some are even ready to buy – right then. MOST – are not ready.

Again – does this surprise you? Think of how you would feel when doing some research if your phone rang the instant you put your name in a website.

Now do not misread what I am saying to mean wait to make your first call – best practice is to call right away – let the consumer decide if they are ready to speak with you by either answering or not answering the phone. The key thing is to keep calling until you make contact – and to do so in a way that is professional.

If you make just a few call attempts, you probably lost some sales – people bought from someone else.

The key is a a consistent, professional, coordinated process for following up with your leads.

Strategy For Phone Contact

  • Week 1 – call 3 times – when you get the lead, next day and 4 days later
  • Week 2 – call 2 times
  • Week 3 – Week 6 – call 1 time per week

Strategy For Voicemail Message

Your message should change based on which time it is that you have left a message.

The message should be about 15 seconds and no longer than 20 seconds – think of how you feel when you get a long winded message – even from your best friend.

As you move to later messages, you can use tactics like making the person feel bad about not taking your call – for example “Hi ___________, its {First Name} calling and I’ve been having trouble connecting with you since you requested my service last (day of the week). Please call me back at ______________ again that’s ____________”

Strategy For Email Communication

For every voicemail, send a followup email – short and sweet.

Here is an example

Hi ____________,

I just left you a voicemail regarding the medicare quotes you requested.

As your assigned agent, I have spent the time preparing them and would like to quickly review them with you to point out some of the more important considerations when making your selection.

Call me at _____________________ to make sure you get the best program for your needs.

________________________________________________________________________

If you create a planned communication campaign for your leads, and follow it rigorously, you will see better results.

North Carolina Group Insurance Leads

Aren't sales easier when you know if prospects are actually in a buying mode versus just “looking around”?

With our exclusive Group Insurance Leads, we capture all the information that agents need to target small businesses at the exact time when they are looking for their group plan. We not only get the businesses' primary contact information,

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we get their renewal date, their current and desired plan, the amount of employees that are to be covered and 75% of the time we get a census.

We are looking to make a one to one connection with small businesses in North Carolina with licensed agents in North Carolina.

Contact Amanda Marinko to learn more at 484.602.2241 or email amarinko@benepath.net.

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Missouri Group Insurance Leads

Aren’t sales easier when you know if prospects are actually in a buying mode versus just “looking around”?

With our exclusive Group Insurance Leads, we capture all the information that agents need to target small businesses at the exact time when they are looking for their group plan. We not only get the businesses’ primary contact information, we get their renewal date, their current and desired plan, the amount of employees that are to be covered and 75% of the time we get a census.

We are looking to make a one to one connection with small businesses in Missouri with licensed agents in Missouri.

Contact Amanda Marinko to learn more at 484.602.2241 or email amarinko@benepath.net.

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