Health insurance companies across the country are going to be raising their rates substantially and consumers, especially those with little or no subsidies, will be seriously considering their alternatives. The Wall Street Journal reported that multiple insurers across the country have requested rate increases ranging from 8.2% to 65.2%. While those requests will most likely […]
Insurance Agent New Year’s Resolution: Sell More this Year!
But Where’s the Plan… Every agent I have ever known goes into a new year looking to write more business the next year. But few of them actually put a plan in place to accomplish that goal, and many of them fail to achieve what they expected to achieve. The biggest reason is they fail […]
Technology has changed the way we market everything and that includes insurance
The most important principle to learn today about marketing in a digital age is that you need to do things on a massive scale. By that we mean massive exposure. That is what social media is for — communicating information. But, it is important to remember not to spread yourself too thin and end up […]
More and More Seniors are Online: Should You Revisit Your Approach?
Two years ago we published our first post on the internet usage by seniors across America and today their usage of the internet is still growing. At that time, 50% of seniors were using the internet, up from 33% in 2011. Today that number is at 59% – a 20% rate of growth since 2012. […]
How an Agency Cashed in On Obamacare
We’ve been getting a lot of feedback from agents on their experience with the Obamacare open enrollment. Most of you told us how you were flooded with nervous and upset clients back in October and November when Healthcare.gov wasn’t working. Not much of a surprise there. But once it started working we got different responses and […]
How Life Insurance Leads Are Generated and How to Work Them for Optimum Results
Whether you generate your own life insurance leads are, buy them from a lead company or a little of both Jeff Root’s interview of Clelland Green will provide you with useful insights like: How Life Insurance Leads are Generated Things to look out for if you are doing your own search campaigns Some excellent tips […]