Make no mistake, marketing insurance is more about marketing relationships than about straight marketing. Why? If someone searching to buy insurance decides they like what you and your agency have to offer — what you have to say, your expansive knowledge of the products and that your excellent customer service — they will likely buy an insurance policy from you.
We just covered the first three elements of relationship marketing, customer service, product knowledge and eloquent communication. Relationship marketing is all about communication. To do your best and sell your insurance policies, you need to let your personality shine through. Once people know you through talking to you, they will be more likely to buy your product. Establishing a connection will lead back customers to you when they need health or another type of insurance.
Before you spend hard earned marketing dollars, polish up your one-on-one customer skills and get to work.