1. Step Up Your Word-of-Mouth Referrals
There might be no better way to sell more health insurance policies than by making sure as many people as possible know about your business. One of the best ways to do that is through good old-fashioned word-of-mouth: in fact, Nielsen reports that 92% of consumers believe recommendations from friends and family more than advertising. So get out there and ask family members, friends, and current clients if they can spread the word about your services to their community, make sure they let people know that you can help them find an affordable plan that covers their needs. Another way you can get your current clients to help spread the word is by offering incentives, such as gift cards, if they get you a successful referral.
2. Use Health Insurance Associations
Health insurance associations can connect you with direct carriers and other local agencies/agents. Being a part of an association can help you get your foot in the door to selling more insurance from different companies. Some companies will even send leads to you.
3. Go The Extra Mile
Did you know that some healthcare providers will email or post information pertaining to Open Enrollment or ways to find great health insurance? If you can gain the trust of a local doctor, maybe even your own PCP, you can have them share information about your business and how you can help their patients buy affordable health insurance.
You can also reach out to local businesses and ask them about their current health insurance plans; ask if they are interested in seeing the prover network for the insurance companies you represent. Let them know that you can help them add more options to their employees, and save them more money.
4. Provide A+ Customer Service
This is undoubtedly your ace in the hole when it comes to selling more insurance, keeping current clients, getting referrals, and turning leads into customers. In fact, 90% of Americans say customer service is the deciding factor when choosing whether or not to do business with a company. Not only that, but consumers say they will pay 17% more to do business with firms with great reputations for customer service.
So what will make you stand out from the crowd when it comes to customer service? Good customer service entails going above and beyond selling a plan: you will need to help your lead understand their options, answer all of their questions, and always get back to them when they call or email. Even if someone is not ready to purchase a plan, make sure to be kind, and reach out to them at another time to see if there is any way you can help. And if it doesn’t turn into a sale? Well, they will remember you for your kindness and help, and possibly refer you to others.
5. Get Exclusive Ready-To-Buy Leads!
If you’re looking for more ready-to-buy leads, you can rely on Benepath. We offer you real-time exclusive leads who are warmed up and ready to purchase an insurance plan – all you have to do is tell us the days and times that you are available so that we can send you live transfer calls during your specific hours. In short, we do all the work for you, finding you pre-qualified leads and simply passing them off to you to make the sale. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available!
Here’s what some of our agents have to say:
“I absolutely love the Benepath exclusive leads. This program consistently brings me high quality leads who not only know that I am calling, they are typically eager to speak with me! Since starting on the Benepath program my business has really picked up and I spend less time prospecting and more time selling.”
Fred-Allen Self, WI
“These are, hands down, good leads! I've worked with many lead companies in the past, and currently I have 2 other vendors. When Benepath says they are different from the rest, they really are. I have phone conversations with most of the leads, and because of the set up Benepath has, most of those leads were expecting my phone call”
Lucner M., Combined Insurance