5 Tips For Creating Customer Surveys for Your Agency

Offering outstanding customer service can create a cycle that will bring you endless revenue: make your customers happy, and leads will continue to flow in because of the excellent reputation given to you by those happy customers.

The opposite is also true: if you fail to provide great customer service, you will struggle to grow your business. But how exactly will you know if your customers are happy, or what areas you need to improve on so you can provide the best service possible?

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How To Create A Useful Survey

The first thing you need to do is make sure it is concise and focused enough that it will give you a snapshot of exactly what your customers are looking for from your business. So to build a useful survey, you should: boxes all around one main box in the middle with arrows pointing from each box to the middle one

Clearly define the purpose of your survey– What is it exactly that you want to find out? For example: do you want to get an idea of how satisfied customers are with your service and your products, how likely they are to do business with you again, or what other products they are interested in learning more about?
Keep the survey short– Studies have shown that shorter surveys have better response rates. Remember, most people don’t want to sit down and fill out a survey for 10 minutes or more.
Let customers know how long the survey will take– Make sure you let your customers know just how short the survey is because this will make them more likely to complete it. For example, point out that the survey will take less than a minute of their time, so they will be more inclined to fill it out.
Keep the questions simple– Make your questions as specific and direct as possible, and avoid using any jargon or abbreviations that people will not understand. Try to use yes or no, multiple-choice, or rating scale questions to keep things simple.
Use incentives to encourage people to take your survey– Offering a small gift card or other incentives to entice people to take the time to answer your survey can work wonders, just make sure that you abide by the rules of your specific state.

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