Most agents feel satisfied with any lead provider who sells them leads and then lets them get on with working them. Unfortunately, not all lead providers offer leads an agent can use, which is a complete waste of time and money.

If you want to build your business, source the best lead provider you can find. If you go with a reseller, you will pay good money for leads that have already been worked by more than a few agents. Who made money on that deal? It certainly wasn’t you.

Why spend money and time on leads that will not add to your bottom line? If you want to build your insurance business, choose a lead provider who partners with you for mutual benefit.