When you’re contemplating buying quality insurance leads, make certain you stick to your knitting. If you sell Medicare insurance supplements, but do not handle life insurance, then don’t waste time and money on life insurance leads.

When you buy leads according to your established specifications, you build your business in a certain niche. If you attempt to stretch yourself too far and follow leads into an area you do not handle — because you think you could wing it or refer it — you risk making a mistake, mishandling a policy, short changing a client or selling the wrong type of policy. Your reputation is at stake.

Make sure you follow leads that will help you grow.