If you sell insurance, then you do. Medicare supplement leads are particularly valuable to those who sell to America’s seniors. Perhaps you prefer cold calling, email campaigns or direct-mail marketing campaigns — and all are good strategies. However, leads that arrive in your inbox are usually far easier to work. A vast majority of today’s elders are surprisingly proficient with technology. Why not take advantage of that fact to save yourself time and money?

Did you know that it’s almost four times less expensive to use internet leads than direct mail leads? Internet leads have the potential to affect your bottom line and boost efficiency directly.