Word-of-mouth leads are grand, but you can’t always count on having them. There are only so many friends and relatives you may tap to buy insurance without being written off as a pest. There has to be a better way to get leads. Well, good news. There is a better way to get fresh leads for fresh prospects—invest your marketing dollars in leads from a reputable lead-generation company.

Sure it might seem like a risk at first. It may also seem expensive, particularly if you opt to go with exclusive leads, which are, hands down, the best investment you could make in growing your business. The thing to remember is that you always need a continuous supply of leads to make ends meet and start to earn a good living. By buying leads, you can tailor them to precisely what you want, when you want them, and then work them to conversion. It does not get any easier than that.