There is no sense in buying health insurance leads if you are not going to spend the time to learn about every product you carry. Customers will ask questions when you contact them, and they will notice a lack of confidence if you unsure about a product or its suitability for a situation.

Your potential customers deserve to work with agents who know what they are doing, know what they are selling and can answer just about any question thrown at them. If you don’t know what you are doing, you can expect to struggle.

So, before you order health insurance leads from a lead generation company, make sure you become a product wiz. It takes more than initial sales to make a business successful. You also need to know your products and to back up your sales with service. If you can’t do everything a customer needs, your ability to keep them as customers diminishes.

Look at it this way. If you wanted to buy a product, but its seller was not sure what the item did or why, would you go through with the purchase?

Study your products. Your knowledge sells insurance.