Let’s face it, Medicare is a hot-button topic for a variety of reasons. However, people still need it and will apply for it when the time comes. Sure, you could choose to just sell Medicare, because nearly everyone 65 and over will have it, sooner or later. However, if you want to value add to products your agency offers, then you will want to also sell Medicare supplements. Sell both together and your profit margin will be much higher.

Before you get all excited about this, though, make sure you buy the right kind of leads that actually pay off when you call – exclusive Medicare supplement leads. Don’t waste time and money on leads that have already been run by other agents and are essentially dead.

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