If you’re just starting out in the insurance business or even if you have been around and seen it all, you likely still don’t care too much for having to source your own life insurance leads. Chasing family members, friends and old school pals just gives you the willies. You’ve tried ads, flyers, mail outs and radio and TV, and still, you are getting nowhere. What’s going on?

What is going on is that people are getting their information from online sources these days, which means they see ads online for various insurance agencies, or they ask others in their social networking groups which insurance agent they should approach for life insurance. If you are online and do not participate in Twitter, Facebook and other social media, you are missing out. People need to know who you are before they buy from you. Mix social networking with buying life insurance leads from Benepath.net and you have the world by the tail.