The worst feeling in the world, when you are starting a new insurance agency, is not having enough clients and not knowing where to get more. It’s an uphill battle for the first six months, until you get the hang of what is the easiest route for you. You could cold call, knock on doors, do email blitzs, network at business meetings, network via Twitter and Facebook, and even distribute flyers.
If you’re looking at the list thinking that there has got to be a better way to get health insurance leads that do not take up so much of your valuable time to land “maybe” customers, you’d be right. There is a better way: health insurance leads purchased from a lead generation company.
Yes, there are lead generation companies who will sell you leads that are shared by multiple agents, and this is fine, if you intend to be on the phone first thing in the morning and for the better part of the day. Shared leads tend to be frustrating, as many of the people you do connect with have usually heard from several other agents already. That is a tough -sell situation and a waste of your money and time.
Wouldn’t it be best to have leads ready to go, pre-screened, exclusive to you, ready to buy and waiting to hear from you? Sound like a dream? In reality, if you buy health insurance leads online and order exclusive leads, they come only to you – period. There is no competition. The prospective buyers are already interested in what you are selling and are asking for an agent to call them. With all those points in your favor, what do you think will happen?
In at least six out of ten calls, you have a sale before you get off the phone. The other four may take a bit longer to make a decision to buy. You are dealing in real-time leads and those are gold. If you call the instant you get them, that sale is ready to be closed, thanks to your intimate knowledge of your products and good customer service.
One other thing that you need to keep in mind is that 2014 is poised to bring enormous changes in how consumers buy health insurance. Act now, offer customers choices they have control over and make them an offer they can’t refuse. Build your customer base now and with diligence, excellent service and a positive, can-do attitude, your agency will thrive.