So, what are the right tools to work exclusive Medicare supplement leads? Let’s get back to basics here for a moment. All forms of marketing, even if you think they may be dead, are worth looking at. Why? This is due to the fact that there is a shift in the marketing world these days —- a shift back to the more personal approach. People want to know who they are dealing with. It’s just that simple.

Based on that premise, that the personal touch is appreciated, consider using instant messengers. It makes no difference what messenger service you use. Make sure you also use email and phone marketing and invest in buying exclusive Medicare supplement leads from a reputable lead generation company. Yes, calling is still a vital part of any marketing strategy, despite the proliferation of iPhones that allow people to text about everything.

Use relationship marketing when dealing with exclusive Medicare supplement leads. Call your leads right away, introduce yourself, ask how else you may be of service, offer to send them articles you have written about the type of insurance they are interested in, help them focus on ways to get the kind of coverage they need and want. Be the expert. Be friendly and approachable, knowledgeable, make complex language easy to understand and just be you, because you are your most powerful marketing tool.

Don’t forget blogging and making sure your website is properly optimized for the right kinds of keywords. While this may all sound overwhelming, if you do everything you can to market your skills, knowledge, services and product, those Medicare supplement leads will pay off by converting.