Just because you bought insurance leads does not mean they will sell themselves. You still have to put in the time and effort to make a sale. Don’t let them sit in your in box too long, or you will have the rug pulled out right from under you by another enterprising agent.

Unless you opted to buy exclusive insurance leads, you and several other people, are sharing the same leads. So when a real time lead comes in, you need to make that first call right away. You want to make a good first impression and get your business name and services introduced to the potential client.

If you have a way with words, this type of non-exclusive lead may work well for you. However, always remember that leads that are not worked the instant they come in, in real time, are leads you may lose out on by waiting.