Health insurance leads really should be purchased from a lead generation company that you trust. How do you know which one is reputable? Ask around. Other agents will have a good idea of who to work with. Ask questions if you call a company. For instance, what is their definition of “exclusive?” Do they mean exclusive to each person working a lead or exclusive to one person only?

What do they do if you get a dud lead or two? How is their customer service? Can you tweak your health insurance leads requirements by – for example – only have them come twice a week, or for a specific geographic location? The company should be able to offer you the kind of flexibility you want and need in your agency.

In short, ask questions until you are blue in the face about what a particular lead generation company will do for you. You will be spending a lot of money to buy leads and you want the best return possible or it is a waste of time. is a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit