You know the old saying, “You get what you pay for”? When it comes to exclusive life insurance leads, this is definitely true.

Running a business is not all fun and games, as you have found out in working to grow your insurance business. It’s a rush when you first get rolling. There are so many things to handle, choices to make, people to talk to and leads to follow, it’s exciting. Even if you have been in the business for a number of years, you still need to keep the ball rolling to make money. One of the best, sure-fired methods to make money is to spend money — on decent exclusive life insurance leads.

Are they expensive? Yes, but they pay off. Other leads will not always pay off as quickly, and indeed, may cost you time, which is money. If you buy non-exclusive life insurance leads, you get what you get, which is a mish-mash of names that may, or may not, have been pre-screened. Additionally, you end up sharing those leads with what seems like a cast of thousands of other insurance agents. Bottom line? If you want to make money, you must spend money on the right kind of leads — leads that will pay off faster.

While you may be an excellent salesperson, without solid leads to keep you going, your sales skills do not count, because you will not get a good return on your investment for non-exclusive life insurance leads. On the other hand, exclusive life insurance leads are pre-screened, vetted buyers who want to do business and you are the only person who gets those leads. Yes, that’s right. YOU are the only person who gets those leads. They are truly exclusive and thus a good buy, because they pay off when you sell a policy.

If you’re good to go with chasing dead leads, that choice is up to you. However, if you have an entrepreneurial streak in you and want to dash for cash in a smart way, buying the right kind of leads will get you ahead of the pack in no time flat.

Not sure where to look for a reliable lead generation company? Word-of-mouth is a good referral, but more than that, your instincts will tell you quickly if you have the right company to complement your business goals. For instance, ask the company how they provide high quality leads and what they will do for you if a lead is a dud. Are they willing to work with you, and make sure you are happy? If so, this may be the right fit for you. Why not give it a try?

Clelland Green is with, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit