If you want to get the most out of your insurance business, then make sure to use insurance leads in a way that maximizes your potential. Gone are the days when you sold to your relatives and their relatives, and so on. These days, technology is there to give you a plethora of new, high-quality leads every day – if that is what you want. Just find the right lead generation company, start asking questions, maybe take a trial spin, find out what they do to handle “dud” leads, and go from there. And here’s a hint: if you want to make money, spend money. Ante up for the exclusive insurance leads. They pay off handsomely.