If there was one category of insurance that you would definitely want help sourcing leads in, that would have to be life insurance leads. Life insurance is a tough sell. Today’s economy means many people that would normally buy life insurance are thinking twice about spending the money – even though it would protect their family if something happened to them. It’s hard to counter the argument that a family needs food on the table more than they need a life insurance policy.

That being said, life insurance leads are one of your best allies. This is because if you get them from a reputable lead generation company, you WILL get sales. The exclusive life insurance leads you buy from them are for people who DO want life insurance, and are prepared to pay for it. Generally speaking, they are not tire kickers. That means, if you work the lead properly, you will make a sale. Try it, it’s worth it.