Exclusive insurance leads are the way to build a thriving business. Use them well.

At one time, you could get insurance leads just about anywhere. But things have changed. What may have worked then, does not work now. Some of the techniques you may have used in those days are now obsolete, and in fact, may be causing you to lose business. What you need are qualified exclusive insurance leads. They are the best investment you will ever make.

These days, social media is being touted as the be-all-end- all, but is it? It is very effective to stay in touch with your friends and family, and maybe you’ll get referrals that way, but maybe not. Honestly, social media won’t really do you much good. It is time consuming and unproductive, and if you do not watch your step, and say something the wrong way, you open yourself up to a whole world of hurt. Use the social media route only if you are experienced enough to use it well.

You can try cold calling, but really, almost no one does that any more. Cold calling is a waste of time. You can do email campaigns, but you don’t know the people you are mailing to, and your emails may just get you blocked, or reported as a spammer. There’s networking and brand advertising. Those are good in theory, but you need to know that it may take years to produce some kind of appreciable results. Do you have that kind of time when you need to get your business up and running fast?

Try buying leads, but be smart about it. Some sound great, but they turn out to be shared by what seems like 40 other agents. If you want to be the first — and last — caller to a potential customer, opt to buy exclusive insurance leads. If you want to end up with false leads, waste your time and lose money on your lead investment, steer clear of disreputable companies that scrape contact information off the Internet. These are not legitimate leads, and are a waste of time.

So, now what? Take the bull by the horns and do what others fear to do. Do your homework and find a message that attracts leads, use a variety of marketing strategies to reach them, be creative by offering them what they want, phrase your offer in a non-threatening manner and use an automated system to help you filter out immediate buyers. You’ve got the idea, and now you are good to go.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.