Many insurance agents think life insurance is the hardest product to sell, and it is, if you are trying to cold call. If you have pre-screened and pre-qualified like insurance leads, that is a whole other ball of wax. These leads are people that “want” insurance and will most likely buy from you if you call and provide them with what they need. Now here is the best way to make sure you get your foot in the door: use a script and record your sales calls to continually improve and update your selling skills.

Have a trusted mentor work with you to make suggestions, or point out areas where you may improve. It’s a bit of a process, but once you have that process down, your sales will take off. Calling people to sell life insurance is an art. It can be mastered with some work, and by always being willing to do what it takes to improve your sales approach. If you want to succeed, you need to work at it.