Group insurance leads typically do not come from just one person but rather a group of individuals. This may make it a bit more difficult to manage, as there will be multiple questions and issues from each person in the group. Ultimately, if you handle the pre-sale “get to know one another” period well, you will find things come together and result in a nice sale.

There are similarities and differences when dealing with groups versus individuals. A group is a collection of individuals who need help selecting the right kind of insurance to meet their needs. If you excel working one-on-one, translate that skill to a group. You just need to know your product inside out, be forthcoming and courteous, and the sales will follow.