While it is tempting to let insurance leads wait when they come in, maybe because you are busy with another matter, it could cost you money. That is the long and short of insurance leads, particularly those coming in real time. Act fast to make that first critical phone call, and get your name and business introduced to the person requesting information.


If you get an answering machine, then take the time to leave a message and include in that message when you expect to call back. Leave a clear message about how the person may contact you. Not leaving a message means you might not as well have called. In other words, it’s a waste of time if you don’t make an effort to make contacting you as easy as possible.